It’s no secret that sports betting has reached incredible heights in recent years. And with those heights has come an uptick in visibility. Watch an NBA game on TNT and you might catch Charles Barkley and Kenny Smith making some player prop picks ahead of the action. Or during your viewing of an NFL Thursday Night Football game, you very well may see a PSA on responsible gambling.
Now, get ready to see sports betting continue to wedge its way into the college sports world.
According to Ryan Butler of igamingnext.com, a “waterfall” of (sports gambling) partnerships could be on the horizon.
We could expect a "waterfall" of future college sports betting data and sponsorship deals in the coming years, US Integrity Scott Sadin said during today's SBC Conference, coming a little over four years after the NCAA tried to stop the nationwide legislation of sports betting
— Ryan Butler (@ButlerBets) July 14, 2022
Some NCAA conferences, like the Sun Belt, are seemingly on board with the process. But it takes two to tango, and not everyone on both sides of the potential partnerships have two feet in.
FanDuel CEO Amy Howe wants to tip-toe around the college sports industry.
"I don't want the FanDuel name on a (college sports) jersey," CEO Amy Howe said during an industry conference today; She said the company would be much more cautious with a college sports deal than it would a pro partnership; several NCAA schools have sportsbook partners
— Ryan Butler (@ButlerBets) July 13, 2022
The dynamic between sportsbooks, schools, states and conferences will be an interesting one to follow as lawmakers, officials and executives continue to expand the landscape.
We’ll see how it all plays out.
