Netflix, the global streaming giant, has been making waves in the sports broadcasting world with recent high-profile acquisitions, including the rights to WWE’s Monday Night Raw and blockbuster live events like the Mike Tyson vs. Jake Paul boxing match. Yet, despite persistent speculation about a potential move into mixed martial arts, particularly with the UFC, Netflix’s top executive has cast serious doubt on any imminent partnership.
Netflix CEO Ted Sarandos, during an investor call, wouldn’t speak on a potential UFC deal specifically, but stated that the streaming service was focused on ‘big, breakthrough events’.
Is the UFC big enough for Netflix to dish out $1 billion? #UFC #MMA #Netflix pic.twitter.com/g214gUlMmr
— Cageside Press (@Cagesidepress) April 21, 2025
Netflix’s Strategic Shift: No Immediate Plans for UFC
In a recent earnings call, Netflix co-CEO Ted Sarandos addressed the company’s evolving sports strategy, making it clear that the streamer is not actively pursuing a deal with the UFC at this time. Sarandos emphasized that Netflix’s focus remains on “big breakthrough events” rather than traditional sports leagues or recurring sports content. “We’re not anti-sports,” Sarandos stated, “we’re just pro-profitable growth. We want to make sure that we’re investing in things that are going to drive the business, and we think these big, unique events are more in line with our brand and our audience’s interests.”
This comes as something of a surprise to industry observers, given the UFC’s global popularity and the success Netflix has found with sports documentaries like “Drive to Survive” and “Full Swing.” However, Sarandos’ comments suggest that Netflix is more interested in one-off spectacles that generate massive buzz, rather than the week-in, week-out grind of a sports league like the UFC.
What This Means for MMA and the Streaming Landscape
The implications of Netflix’s stance are significant for both the UFC and the broader combat sports ecosystem. For years, the UFC has been at the forefront of digital distribution, first with its own Fight Pass platform and more recently through a lucrative partnership with ESPN+. The prospect of a streaming powerhouse like Netflix entering the fray had tantalized fans and industry insiders alike, raising the possibility of even greater global reach and innovative broadcast experiences.
🚨 The UFC’s exclusive negotiating window with ESPN ended today
– Netflix and Amazon are reportedly set to hold meetings “right away”
– Dana White suggested they’re open to moving away from the PPV model pic.twitter.com/usUGRtHzrC
— Happy Punch (@HappyPunch) April 15, 2025
But Sarandos’ remarks indicate that, at least for now, Netflix sees more value in cherry-picking headline-making events rather than committing to the regular cadence of UFC fight nights and pay-per-views. This strategy aligns with Netflix’s recent moves, such as securing the Tyson-Paul boxing match, which is expected to draw a massive audience and generate significant social media buzz. By focusing on these “breakthrough” moments, Netflix aims to differentiate itself from traditional sports broadcasters and appeal to a broader, entertainment-focused audience.
For the UFC, this means its current distribution model is likely to remain unchanged in the near term. The promotion’s partnership with ESPN+ continues to deliver strong numbers, and there is little incentive to disrupt a formula that is working. However, the door is not entirely closed. Sarandos left open the possibility of future collaborations if the right opportunity arises, especially if a UFC event could be positioned as a true cultural phenomenon.
In the ever-evolving world of sports media, Netflix’s approach underscores the growing divide between traditional sports coverage and the new era of event-driven streaming. While UFC fans may have to wait longer for a Netflix deal, the company’s appetite for spectacle ensures that combat sports will remain a key part of its live event strategy—just not in the form many had anticipated.
