Mariah Carey has officially lost her battle to become the 'Queen of Christmas'.
The Fantasy hitmaker, 52, had attempted to trademark the royal title, the abbreviation 'QOC' and the next best name 'Princess Christmas'.
All the requests were officially denied by the US Patent and Trademark Office after her company failed to respond to a rival's opposition.
Mariah was already the unofficial queen of the festive season after mammoth success of her 1994 track 'All I Want for Christmas Is You' - which finally topped the UK charts in 2020.
But the singer's official trademark would have given her the legal right to stop others from using the title on music and merchandise.
Her company Lotion LLC applied for the trademark earlier last year, but they ran into issues despite it being something that would normally be smooth sailing.
Singer Elizabeth Chan put in a legal challenge in August in a bid to stop her from obtaining the registration after disagreeing with Mariah's merchandise intentions.
Elizabeth, herself dubbed the 'Queen of Christmas' by the New Yorker in 2018 after her own string of festive records, wasn't a fan of Mariah monetising Christmas.
Speaking to Variety in August she said: "I feel very strongly that no one person should hold onto anything around Christmas or monopolise it in the way that Mariah seeks to in perpetuity.
"That's just not the right thing to do. Christmas is for everyone. It's meant to be shared; it's not meant to be owned."
She claimed that Mariah had been "trying to trademark this in every imaginable way" from music, clothing and alcohol, to "masks, dog collars - it's all over the map".
"If you knit a 'Queen of Christmas' sweater, you should be able to sell it on Etsy to somebody else so they can buy it for their grandma," she said. "It's crazy - it would have that breadth of registration."
Unfortunately for Mariah, Lotion LLC didn't respond to Elizabeth's opposition in time, which now means the trademark was not granted.
"As an independent artist and small business owner, my life’s work is to bring people together for the holiday season," Elizabeth told MailOnline.
"It's how I came to be called the Queen of Christmas. I wear that title as a badge of honour and with full knowledge that it will be - and should be - bestowed on others in the future.
"My goal in taking on this fight was to stand up to trademark bullying not just to protect myself, but also to protect future Queens of Christmas."
The Mirror has contacted Mariah's reps for a comment.
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