Mamas & Papas, the popular kidswear and nursery brand, has recently announced the appointment of Sarah Ashby as the new chief financial officer. Ashby joined the company earlier this year, bringing with her a wealth of experience from her previous role as senior director, finance for projects and M&A at Asda.
Before her time at Asda, Ashby was responsible for overseeing the finance of clothing and general merchandise, as well as the renowned clothing brand, George. She has also held prominent finance positions at Pladis Global, The Kraft Heinz Company, and Procter & Gamble. Notably, she founded and presided over the Oxford Women in Business society.
Ashby's appointment comes at an exciting time for Mamas & Papas, as the brand recently announced an accelerated expansion strategy. This move follows a substantial increase in sales of 17 percent during the 13-week period ending on December 31. Additionally, the retailer saw a 50 percent rise in profits, with growth observed across all channels, including owned stores, concessions, and the online platform.
The expansion plans for Mamas & Papas include building upon their current 33 'store-in-store' spaces, which can be found within Next and Marks & Spencer locations. Furthermore, the brand has set its sights on expanding into Spain, Thailand, and Indonesia.
Mamas & Papas is well-known for its commitment to providing high-quality products for children and parents. With Ashby's expertise in finance and the brand's dedication to growth, it is clear that Mamas & Papas is poised for continued success in the market. Customers can look forward to an even wider range of offerings and accessibility in the near future.
Stay tuned for updates on Mamas & Papas' expansion plans as they continue to make their mark in the kidswear and nursery industry.
