Fans of British retail icon M&S think they've spotted a criminal on the run in one of the chain's product photos.
Marks and Spencer took to social media to share two pictures of its Striped Pleated Midaxi Skirt.
The image depicts a model taking a large stride in the monochrome skirt.
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The model's face can't be seen in either picture, and it's caused a bit of commotion amongst M&S shoppers.
But after seeing the image, people think it looks more like a 'Crimewatch' post than a fashion shoot.
The longer you look at it, the funnier it gets.
Melissa Jones joked: "Thought it was a Crimewatch post."
Christine Bruce wrote: "Time to fire the advertising agency. This add looks more like someone escaping the scene of a crime rather than highlighting the merchandise."
Carole Andrew commented: "First pic looks like a shoplifter making an exit."
Corinne Winwood exclaimed: "I'm sorry, but this looks like one of those crime watch adverts......not very flattering."
Annie Dale said: "It looks like someone on the run."
The skirt is now sold out online in every size bar 22, so it looks like Crimewatch sells after all.
