M&S has announced the launch of its own skincare range 'Fresh Elements' which includes a collection of simple products starting from £8.
The new collection features three sub-ranges that have been developed for an easy to follow regime. The sub-ranges include 'Glow' products, all powered by Vitamin C, 'Clarify' products, all powered by AHA Mandelic Acid, and 'Hydrate' products, all powered by Hyaluronic Acid.
Products in the collection include the Dream Gleam Illuminating Cleanser priced at £12.50 which is described as a 'buttery-soft cleanser' that melts away makeup. Also included in the range is an £8.50 Sunshine Tonic Glycolic Toner priced at £8.50 which helps to clarify uneven skintones.
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Other products in the new M&S skincare brand include:
Ex-Glowliate Purifying Exfoliating Treatment - £9.50
This gentle exfoliating mask targets uneven and dull skin tones. Formulated with a blend of powerful ingredients that work to refine the skin’s texture, the treatment is designed for use on all skin.
Dream On Radiant Overnight Serum - £15
Described as a 'powerhouse of a formula' when it comes to regenerating the look and feel of skin, this illuminating overnight serum contains 10% Vitamin C to help tackle dullness and leave skin looking brighter and more refreshed. Squalene helps to nourish the skin as it works, with skin left brighter.
Light It Up Protecting Day Cream SPF25 - £12.50
This product is a hydrating day cream developed to help brighten and improve the look and feel of skin. With Hyaluronic acid to leave skin feeling deeply moisturised. The formula also incudes Vitamin A, a powerful ingredient that works to improve the skins tone and texture, as well as Vitamin C and Vitamin E.
Twinkle All Day Brightening Eye Gel - £12.50
This is a lightweight gel that helps to depuff, firm and smooth the eye contour area. The formulation combines MeiviewTM, a powerful active known to reduce puffiness and dark circles. With Hyaluronic Acid for deep hydration alongside Anti-Thirst Complex for immediate and lasting effects, the eye gel helps to maintain the quality of the skin.
Night Night Brightening Night Cream - £12.50
A hydrating night cream that works to revive and brighten skin overnight while you sleep. It contains a blend of ingredients including Squalane, Vitamin A and Vitamins C and is designed to improve skin’s firmness.
Tara Singleton, head of beauty at M&S, said: “We’re so excited to introduce Fresh Elements, the first new own-brand skincare brand that we’ve launched in 7 years. After noticing that customer feedback and frequent search terms highlighted the demand for hydration, glow and blemish tackling solutions, we set out to build a simple, effective & affordable range of products developed to target those specific needs.
"In development by the team for more than three years, this smart skincare range is the latest exciting addition to M&S Beauty – the reviews from the testing panel have been phenomenal, and so we can’t wait to hear what our customers think."
The 'Clarify' range features a Jelly Fresh Skin Perfecting Cleanser priced at £9.50, a No Pore Problems AHA Pore-Minimising Toner priced at £9.50, a Deep Cleansing Clay Mask,a Blemish Control Gel and an Overnight Serum.
For shoppers who want to hydrate their skin, the 'Hydrate' range features Soothing Micellar Water for £6, an Overnight Mask for £9.50, a Hydrating Daily Serum for £15, a Facial Oil for £12.50, a Moisturiser for £12 and an Overnight Cream for £12.50.
Shop the full 'Fresh Elements' range here.
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