Lorraine Kelly, Scottish host of the self-titled daytime programme, was back this morning on the show, but some of her jokes did not land with the audience today.
As reported by LeedsLive, viewers of the ITV programme said they "switched off" after the host made some cringeworthy jokes on the Emmerdale segment.
The 62-year-old host spoke to Emmerdale actress Rebecca Sarker, who plays Manpreet Sharma on the soap, as well as fellow actor Tony Audenshaw to preview the weeks episodes and schedule changes.
READ MORE - Edinburgh's most bizarre Google Street view moment caught on camera
Before all this, Lorraine pretended to answer the phone to serial killer and villain Meena from the prison in Emmerdale, which is part of a plot point in the show.
There wasn't long between this gag and the audiences reaction, however it was not at all positive.
One viewer said: "My reaction to whatever the hell that cringey Emmerdale phone call was about. Seeing a tax dodger have to sacrifice their dignity with the ridiculousness that gets featured on #lorraine might be our best way of seeing justice, karma style."
Another took it further, saying: "When is this awful show going to be cancelled #lorraine."
Sign up for Edinburgh Live newsletters for more headlines straight to your inbox
A further comment read: "OMG @lorraine this morning is soooooooooo cheesy with all the #emmerdale advertising."
Another Twitter user added: "Oh Lorraine ….please stop with the cringey Emmerdale “jokes” #Lorraine "
Even more jokes read: "Hope #Lorraine comes back on with her tail between her legs after that performance", and "Wow…..feel the cringe #Lorraine."
Lorraine returns every weekday on ITV from 9am onwards, and can be caught up on STV player +1 from 10am.
