Theories have emerged about Kourtney Kardashian 's new business venture.
The eldest of the Kardashian sisters posted a photo of herself sitting in a pink chair while on her phone, with the word 'Lemme' above her.
However, she didn't give much away as she simple wrote alongside the snap: "5 years in the making."
There has been an Instagram page created for the new brand, who also posted the photo of Kourtney.
They have only posted a single picture and wrote: "You're gonna want to sit down for this…notifications on please."
Fans aren't sure what Kourtney is launching, but plenty of theories have been rumoured.
One popular TikTok account, @GirlBossTown, posted a clip where she thought the brand could be an app or a website.
READ MORE: Boohoo announce By Kourtney Kardashian Barker - a new fashion partnership and sustainable collection
She began by saying: "Kourtney Kardashian just dropped a new brand and this is what I think it's going to be and why. So the picture doesn't give us much, even though it's giving, it doesn't give us much on what it might be.
"But what gives us the most information is the website which is lemmelive.com, and in the photo she is on her phone. We all know Kourtney is super into home and furniture and interior design, but I don't necessarily think it's going to be a line of its own."
She went on to say she thinks Lemme could be an app where people can 'trade already owned furniture' due to Kourtney being a fan of sustainability.
Other fans of the star have made their own predictions which include a podcast, wellness app or haircare.
One person commented: "Wellness brand, I think this purely based on the trademark filing. Probably vitamins, wellness app, or something healthy."
While another guessed: "Lemme will include the production of 'bags, purses, totes, wallets, clutches and clothing.' Other categories included in the trademark are listed as 'games, toys and sporting goods.'"
As a third said: "Some kind of app for home stuff. It seems to me."
Kourtney has been busy with her career recently, having launched a collection with Boohoo.
She is the brand’s newest ambassador and her collection will have a focus on sustainability.
Her two collections have been created with the aim of creating a more sustainable fashion future in mind.
The collection will be released on Tuesday 13 September and will include 45 pieces of clothing with a price range of £5 to £75.
Speaking about the collection, Kourtney said: "When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet.
"Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts.
"I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part."
