A “childless cat lady”. “Crazy”. “Dumb as a rock.” Those are just some of the insults that have been directed at Kamala Harris since she announced her intention to gain the Democratic nomination for president.
Harris, now the presumptive Democratic nominee, would only be the second woman to gain a major party’s nomination for president of the United States. The first woman in this position, Hillary Clinton, was labelled a “nasty woman” by her opponent Donald Trump in 2016.
If Germany, Serbia, Peru, Barbados, Iceland and Samoa can elect women as leaders, and a third of UN member countries overall, why is it still an issue in the US? And if a woman can be vice president in the US, surely she could also be president? After many other countries have elected women leaders, is the US really not ready for a woman president?
Last week, YouGov data sparked conversations about the US’ “woman problem” again. While more than half of respondents (54%) said the US was ready to elect a woman as president, this number is down from 2015. During the first month of Hillary Clinton’s campaign for the Democratic nomination, 63% said the country was ready to elect a woman to its highest office.
That Americans are feeling less confident about the issue now is hardly surprising and could be explained through cultivation theory. This suggests that when gendered stereotypes and sexist narratives persist in media coverage, voters are more likely to reflect these as well.
For many voters, Hillary Clinton’s loss in 2016 and the defeat of several female candidates in the 2020 and 2024 Democratic and Republican primaries may indicate that the country is simply not ready to elect a woman president. Surveys such as the recent YouGov data further reinforce this perception as journalists report on the declining support for a potential female president. But the issue is significantly more layered than that.
Despite a decrease in sexism against women politicians around the world, the US presidency remains a role which many voters associate with stereotypically “male” characteristics such as power, strength and assertiveness. This makes it more likely that women candidates will face negative gendered coverage and attacks when aspiring to this office.
Many people still associate more stereotypically masculine traits with their views of the ideal president or hold stereotypical, gendered associations about policy issues. For instance, foreign policy and the economy are often seen as issues that men would be better suited to handle.
Indeed, polling data suggests Harris is seen as weaker than Trump on stereotypically masculine issues such as foreign policy, inflation and crime. However, she is seen as the stronger candidate on issues such as abortion rights, tackling climate change, improving education and healthcare.
Those issues are currently at the top of the news agenda and consequently at the forefront of voters’ minds. If she continues to emphasise her experience and policy plans on these issues, Harris could win over a substantial share of the electorate.
Harris seen as stronger debater than Trump
Recent surveys include further promising data for Harris and her campaign team. Among US adults, she is seen as a slightly better debater than Trump. The sentiment has been amplified on social media, where younger voters in particular are expressing excitement over the prospect of a Harris-Trump debate, saying they look forward to seeing Harris outperform Trump.
This has not gone unnoticed by Trump who backtracked on his commitment to a televised debate in September just last week. “It shows that he is afraid,” was Transport Secretary Pete Buttigieg’s assessment in an MSNBC clip shared to X by the Harris HQ account: “It shows that he knows if the two of them are on a stage together, it’s not going to end well for him.”
The younger generation and social media are of high importance for Harris’s campaign, having created positive narratives around her through memes and “fancams” (fan videos) since she announced her campaign. Having noticed the momentum and its potential, Harris officially joined TikTok last week and enjoys her highest approval (favorability) ratings among voters under the age of 30.
Read more: Kamala Harris's 'Brat summer': how memes can change a political campaign
“Just call her Madam President”
For women candidates, however, a significant challenge lies in the stereotypical framing that their opponents use, and how to respond. As research has shown, coverage about women candidates is more likely to focus on their personal lives than it is for men.
This is also true for political attacks. In the few days that Harris has been in the race, attacks from her opponents have included criticising her personal life choices, attacking her family, and mocking her name by only using her first name and intentionally mispronouncing it.
So far, Harris’s team seems prepared to fight where necessary and to take the high road where appropriate. But Harris’s campaign has introduced a middle way as well – addressing comments without explicitly mentioning them, a strong political communication strategy for the digital age.
For instance, when Vance’s comments about Harris as a “childless cat lady” resurfaced, instead of going on the defence, her campaign hinted at the comments in a post about World IVF Day.
“The Harris campaign wishes a happy IVF Day to everyone except for @JDVance,” they captioned the post which included sharp criticism of Vance for “insulting couples struggling with infertility, demeaning women’s choices and their freedoms” before stating Harris’s stance on the issue.
As for mocking her name, Harris’s husband Doug Emhoff presented “good news” for Trump and others: “After the election, you can just call her Madam President.”
Caroline Leicht does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
This article was originally published on The Conversation. Read the original article.
