Households are paying an extra £643 a year just to buy food in supermarkets as food inflation hits record highs.
Grocery inflation shot up to 13.9% over the 12 weeks to 2 October, according to researchers at Kantar.
This is the highest it has been since the company began tracking prices during the 2008 financial crash - and it means the average UK household will spend £5,265 if they continue to purchase the same products.
Mirror Money reporter Sam Barker will be joined by Britain's Coupon Kid, Jordon Cox, for a Facebook Live question and answer at 1pm today to explain everything you need to know about saving money on food.
They will explain what's causing food prices to rise, as well as the items are going up the most.
The duo will also explain the best loyalty cards, money-saving apps and sneaky tricks to save cash.
They will also lay out all the tricks supermarkets to use to make you spend more money.
Join our latest Cost of Living Facebook Live broadcast at 1pm today (October 13) on the Daily Mirror Facebook page
You can ask us a question during the live broadcast, or drop us a line now at: mirror.money.saving@mirror.co.uk .
Researchers also noted more people purchasing for cheaper, own label, supermarket brands - of which sales were up 8.1% - as shoppers ditch branded goods to save money in stores.
Sales of branded lines - which are generally more expensive - fell by 0.7%.
Meanwhile, sales of cooking appliances including slow cookers, air fryers and sandwich makers - which typically use less energy - rose 53% on a yearly basis in the four weeks to September.
Kantar also noted that sales of duvets and electric blankets increased 8%, while sales of candles increased 9%, suggesting people may be preparing for possible winter blackouts.
Fraser McKevitt, head of retail and consumer insight at Kantar, added: "With an eye on rising energy bills, shoppers appear to be searching for cheaper ways to cook as they try to avoid using their ovens.
"Sales of cooking appliances including slow cookers, air fryers and sandwich makers, which generally use less energy, are up by 53%.
"Meanwhile sales of duvets and electric blankets have grown by 8% while candles increased by 9%, suggesting people may be preparing for possible winter blackouts."
For the fifth month in a row discounter Lidl was the fastest-growing grocer, pushing up its sales 20.9% over the 12 weeks.
This puts it marginally ahead of rival Aldi whose sales rose 20.7%.
Consumer Price Index (CPI) inflation currently stands at a 40-year high of 9.9% - with rising food prices and energy costs largely blamed for pushing up the cost of living.
