Welsh rugby legend Jonathan Davies turns 60 today, and the great and the good of Welsh rugby have naturally been lining up to wish him well on his special milestone day.
But one public message has perhaps summed up his astonishing achievement in life away from the rugby field more than any other.
After his family, it is the astonishing charity work Jiffy has done as president of the Velindre cancer centre that makes him most proud. What's more, it is a commitment spanning 15 years that stems from the most heartbreaking personal tragedy.
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Today, Velindre shared a special birthday message of thanks to Jiffy, revealing he has now helped raise a colossal £39m since being asked to help them all those years ago.
It read: "We would like to thank you for your time and dedication over the past 15 years. The achievements have been astounding and we cannot thank you enough for the support you give to events, staff, donors and patients here at Velindre.
"Your passion for Velindre is evident and shines through everything you do, including the numerous dinners, golf days and overseas challenges you lead year after year.
"You really are an integral part of Velindre and you have brought hope to so many people with the millions you have helped raise since 2007."
There are few people in the UK who have made such a huge contribution to raising such a significant amount of money. Just last month, Jiffy led the latest charity bike ride to America - one of so many events he has pioneered.
Friend and colleague Nigel Owens believes Jiffy's efforts are worthy of a knighthood.
It’s a cause that is very close to his heart, with both his father, Len, and his first wife, Karen, having passed away from cancer. It was the contrasting nature of their treatment which really persuaded him to take up his role with Velindre when they approached him.
“I was 12 when I found out my dad had it,” he previously told WalesOnline.
“Dad was treated at Addenbrooke’s [in Cambridge], so my mum, Diana, had to travel up to be with him, while me and my sister, Caroline, lived with my grandmother.
“My dad used to be captain of Trimsaran RFC and the club collected money for my mum to stay up in Cambridge.
“So she lived up there while he was getting treated and we would travel up now and again when we could with our uncles.
“Going up there, walking away and wondering if you would see your dad alive again, it was horrible."
Jiffy's father died when he was just 14.
Then, some 20 years later, tragedy struck again, as Davies’ wife, Karen, was diagnosed with stomach cancer.
“I knew she was going to pass away within 18 months, unless there was a miracle,” he said.
“It was very difficult. But when she was having chemotherapy, she stayed at Velindre and I could see how much easier it was compared to my dad’s situation.
“I could take the kids to school, go back and see her in the morning, go training with Cardiff in the afternoon and get everything sorted while she was having care.
“I realised then how important it was to have a facility like Velindre on your doorstep."
Karen passed away, aged just 34, in June 1997, leaving Davies to bring up their children Scott, Grace and Geena, who were seven, three and one year old at the time.
Having seen at first hand the work done by Velindre, Davies had no hesitation in getting involved when they approached him 15 years ago.
“When they approached me, I thought it was so vital," he said. "People don’t appreciate the value of having a facility of that magnitude here in Wales.
“I just raise the profile of it and keep the awareness up in the public eye.
“We have been so fortunate to have amazing fundraising staff, patrons, ambassadors and members of the public who have given their time and effort in raising money for us. I can’t thank them enough.
“I think, along with my family, it’s the thing I am proudest about in my life.
“I have been unlucky enough to have people close to me who have had cancer, but lucky enough to be able to give something back.
“Hopefully with the money we have raised, we have helped a lot of people.
“You see how it affects the families. You can see the life draining out of them, because they see their loved ones in so much agony. It’s hard for them.
“It’s so important to have that facility where everyone is cared for.”
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