Iceland is trialling a new kind of hot cross bun which has a tick on the top of it instead of the traditional cross.
The supermarket faced controversy for the move on Tuesday, after it was accused of being offensive to Christians.
Hot cross buns are usually eaten around Easter, the most important holiday in the Christian calendar which celebrates the death and resurrection of Christ.
Some have reacted angrily, seeing the new hot cross bun as a slight on the symbol of the cross.
But Iceland have stressed that they are not getting rid of their traditional hot cross buns.
A spokesperson said: “We are not replacing or removing the cross from our traditional hot cross buns and they will always be available at our stores nationwide.
Are you cross about hot cross buns? Iceland Chiefs are ‘gauging feedback’ about it their ‘hot tick buns’, according to today’s @TheSun. What do you think? 🐣 pic.twitter.com/cG319hI6UT
— Anna Cookson (@annacookson) March 21, 2024
“We are always listening to our customers for feedback on our products and we were surprised that a fifth came back to say they would like to see a version with a tick.”
Brits posted their complaints online, with Julie Caines saying she will “not be buying a hot tick bun”.
Pete Davies joked “the clue is in the name” while Nosher Murphy said: “Iceland can do one now.”
Meanwhile, David Roseman said the ticks were “clearly” a play on the crosses representing a “wrong” marking and a tick representing a correct one.
He wrote: “Amusing everyone getting hot under the collar and quite cross over this, it’s a bit of fun, lighten up.”
