Former I'm A Celebrity winner Tony Blackburn thinks it's a "very strange decision" for Matt Hancock to appear on the ITV show amid the cost of living crisis.
The legendary radio DJ, 79, has hit out at the shameless former Health Secretary's decision to star in the reality show, and thinks the disgraced MP - who is receiving a rumoured £350,000 fee for his appearance - is at risk of "destroying" his profile even more.
Tony - who won the show's first-ever series in 2002 - said: "I would find it a very strange choice in the middle of a cost of living and inflation crisis to disappear into the jungle, but he probably, in a way, he thinks he'll go in there for a couple of weeks with no contact with the outside world and when he comes out everything will be alright.
"It will raise his profile, hopefully in a good way - but of course, it can destroy somebody as well.
"I know one or two people where it has destroyed their careers, so you've got to be very, very careful. And you can only do it if you think you can handle it."
Tony thinks Mr Hancock - who was suspended from the Tory Party after his decision to appear in I'm A Celebrity came to light - could be voted off first if he bores viewers by chatting about politics too much, but believes if he shows a "more honest side" to himself then he might be the surprise King of the Jungle.
Speaking on Radio 4's The World At One, he added: "I would have thought that really, in all honesty, he should be in the House of Commons doing his job. But that's his point of view, isn't it?
"It's an interesting move. Obviously he realises his political career at the moment isn't going any further. It's great for the programme. And, you know, I wish him luck, it's a very brave move, I think.
"He's opening himself up to criticism from the public because if he starts talking about politics then he'll probably be the first out.
"But who knows, I've always thought he looks rather nice and I'm looking forward to seeing the other side of him, the more honest side. He can probably answer questions and be himself a little more. If he does that he might win the darn thing."
