I'm a Celebrity's Boy George has been criticised followed tonight's show which showed him enjoying sweets alongside his campmates.
Tuesday's episode showed campmates enjoying jelly babies as a treat after winning Kev's Deals on Wheels challenge.
Each campmate was able to enjoy a small portion of jelly babies after successfully answering Kev's question. It comes after Charlene White, Mike Tindall and Seann Walsh completed the challenge of keeping a white apartment "squeaky clean" as objects were thrown onto the set, including confetti, paper and foam.
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But viewers were quick to criticise Boy George for eating the sweets because they're not vegan. Since entering the jungle Boy George has been eating a different diet to the rest of his campmates.
Although the pop icon has publicly announced that he is vegetarian, it was reported that he would be following a vegan diet in camp. Most jelly babies contain pork gelatine and therefore won't be suitable for those following a vegan or vegetarian diet.
One person wrote: "'Boy George has been very vocal in public about the fact that he is a vegetarian. However, during his time in the jungle, he will be following a vegan diet' (Jelly [Babies] aren't vegan) just saying."
Another added: "Is Boy George Vegan? If so why is he eating Jelly Babies? They don’t contain Gelatine but they do contain beeswax. They are vegetarian friendly but not vegan and it says online he is vegan #ImACeleb #ImACelebrity"
A third wrote: "Well jelly babies are not vegetarian or vegan friendly. Why is Boy George eating them? #ImACeleb"
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