Meghan Markle could become a super-influencer if she returned to social media.
The Duchess of Sussex could generate a considerable income for both her and the brands prepared to pay enough.
As she is already one of the most known and talked about people on the planet - it seems she could be the most expensive too.
Digital talent agents estimate that the Duchess would be able to charge a whopping £304,000 per Instagram post should she decide to re-download the social media app.
The @sussexroyal Instagram account, from which the couple logged off along with their royal duties, in early 2020, is still followed by 9.4 million people.
As it was confirmed in March that the Montecito-based estranged royal had refreshed the trademark for her defunct lifestyle blog 'The Tig' - which went offline following her engagement to Prince Harry - many are expecting a comeback.
And Meghan could earn a fortune with this new online presence, potentially bringing in a more substantial audience than the @princeandprincessofwales account - which is run for William and Kate and boasts 15 million followers.
While their content is not sponsored, it is technically taxpayer-funded.
“I can see Meghan getting pounds 200,000 to pounds 300,000 per post easily,” says one broker at a leading creative partnerships agency.
“There’s no set fee for this sort of thing, but brands have big budgets for people with the sort of reach she has.”
“She’ll be in line with the best-paid mega-influencers, if not the highest-paid in the world,” says Alison Bringe of the brand performance company Launchmetrics.
She added: "Agents ask for anything between pounds 50,000 for a mention to pounds 200,000 for a dedicated post." reports the Australian.
“It’s a bit of a Wild West sometimes, people just make up numbers. But if the person is worth it a brand will pay.”
It's likely the Duchess will pick up this work online, either as part of a longstanding “ambassador” contract with a brand or billboard advertising or as a one-off plug.
It comes amid reports that Meghan signed with William Morris Endeavor (WME), the talent agency that boasts clients like Dwayne 'The Rock' Johnson, tennis star Serena Williams, and a litany of other A-Listers.
“The kind of virality of the content that comes from Meghan Markle is different to any other,” Bringe adds.
“When she wears a Stella McCartney dress she generates dollars 3 million for the label, where Michelle Obama generates around dollars 300,000.
"A Victoria Beckham catwalk show generates something like dollars 8 million - but that’s holding an entire fashion show, compared to a [single shot] of Meghan Markle."
“Brands who want high exposure veer towards big celebrity placements,” says Anna Ross, global head of insight at the comms agency Karla Otto.
“The higher the engagement, the more reach and impact a celebrity has".
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