As wildfires continue to ravage parts of Southern California, hotels in metro Los Angeles are stepping up to provide housing for thousands of displaced individuals. Many hotels are offering complimentary or reduced-rate accommodations for both those affected by the fires and emergency personnel.
Hilton and American Express recently announced that they are offering 20,000 hotel room nights at no charge, joining a growing list of organizations providing shelter. Additionally, Airbnb has partnered with 211 LA, a community hub for Los Angeles County, to help coordinate emergency housing for those displaced by the wildfires.
The Hotel Association of Los Angeles (HALA) and Santa Monica Travel & Tourism have compiled lists of available hotels in Southern California to assist nearly 180,000 residents who are under evacuation orders. HALA expressed deep concern over the devastation caused by the fires and highlighted the efforts of hotels in accommodating displaced Angelenos.
Due to the high demand for housing caused by the wildfires, Southern California's housing market is expected to face additional strain. Real estate experts predict that the influx of fire victims seeking shelter, coupled with a limited supply of available homes, will likely lead to significant increases in rental and purchase prices.
California law prohibits substantial price hikes on essential items during emergencies, including rental housing, home repairs, emergency supplies, and medical necessities. The legislation also protects building materials, gasoline, and transportation tickets from unjustified price increases. Businesses are allowed to raise prices by a maximum of 10% during emergencies unless they can provide valid justification for higher costs, according to Los Angeles County Consumer and Business Affairs.
