Today's the last day of ticket sales for Beyoncé's 2023 Renaissance tour and as demand reaches an all time high, Sunderland hotels are charging as much as £500 a night. It comes as more than one million fans joined the ticket queues this morning across the seven UK dates.
The general sale started at 10am today (February 7), on Ticketmaster and Live Nation, which has seen millions of fans queue up to try and buy tickets. There's limited availability for the Sunderland show on Tuesday, May, 23 as seated tickets, general pitch standing and up-front golden circle have all sold out
If fans want to get tickets they'll be left paying £1,000 plus for certain VIP packages, but that's not the only prices rising with demand. Hotels near the Stadium of Light are charging more than £500 a night for eager fans.
READ MORE: Half a million Beyoncé fans queue for new Renaissance 2023 UK dates
Hotels and ticket retailers use 'demand based ticketing' which means prices rise depending on the demand at the time which has left fans paying hundreds for hotel rooms that would normally cost under £100.
The soaring prices have been listed to Booking.com and it shows the huge jump in rates on the night of Beyoncé's Renaissance show. The Holiday Inn in Keel Square normally costs an average of £85 a night, but is charging a minimum of £499 for the night of May, 23.
There are limited hotels left for the night and many of the rooms are already booked up, the ones that are left have similar prices. The Grand Hotel is charging £449 for that night and a one bed apartment in Rocker Sea Front, that normally costs £132 a night, is going for £637.
Rising demand now means there is a total of seven UK shows, with a series of four London shows, one in Cardiff, Edinburgh and the night in Sunderland on May, 23.
