Heinz is being forced to make a major change to the iconic design on popular ketchup bottles following the death of Queen Elizabeth II.
The cupboard staple will now have to remove the Royal Warrant that is displayed at the top and front of its UK bottles. However, it is not the only company. They are among 800 food and drinks retailers making the same move following the late monarch's passing.
Twinings Tea and Bollinger Champagne products will also be axing the Queen's coat of arms, with stores such as Waitrose and Fortnum and Mason also affected by the recent change.
A royal warrant is a document that lets a company use the royal coat of arms on products and in marketing in exchange for supplying goods and services to the royals.
The distinctive image features the lion of England, Unicorn of Scotland and a shield divided into four quarters followed by the words “by appointment to Her Majesty the Queen”.
Following the Queen's peaceful passing last week, the the Royal Warrant Association Holders Association (RWHA) have confirmed that the warrants have now become void.
Brands who have proudly displayed the previous warrants on their products must now replace them with versions that reapply to the new King Charles III, reports The Mirror.
They must also prove that the Royal household also regularly use their products in order to display the warrant on their products.
Around 30 Royal Warrants are granted a year, and the same number are withdrawn.
The RWHA said: "Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan.”
Brands and food and drink firms who were granted warrants by the late Queen Elizabeth II include Cadbury, Coca-Cola, Premier Foods, Unilever, British Sugar, Britvic, Martini, Dubonnet, Johnnie Walker, The Famous Grouse owner Matthew Gloag & Son, Gordon’s and Pimm’s.
Around 620 businesses including Bentley, Jaguar Land Rover, Barbour, Burberry, Boots, Clarins, Molton Brown, Hunter and Mappin & Webb who were granted warrants by her late Majesty the Queen have two years to phase out products bearing the royal coat of arms.
The Royal Warrant Holders Association said they could reapply to the new King but must prove they “supply products or services on a regular and ongoing basis to the Royal households for not less than five years out of the past seven”.
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