The Harris campaign has announced a significant move by launching a $90 million paid media buy in key battleground states for the final three weeks of August. The primary objective of this media buy is to emphasize the differences between Vice President Harris and former President Donald Trump.
The campaign plans to highlight Vice President Harris's personal narrative, her background as a prosecutor in California, and her dedication to challenging powerful interests. They aim to contrast this with what they describe as Trump's 'dangerous, extreme agenda' in an effort to sway undecided voters.
By running an assertive paid media campaign in the upcoming weeks, the campaign hopes to solidify their message and influence battleground voters before the 'Get Out the Vote' initiatives commence in the fall.
Quentin Fulks, the Principal Deputy Campaign Manager for Harris-Walz, expressed confidence in the impact of the August advertising push. He emphasized the importance of showcasing Vice President Harris's track record of offering practical solutions to the American people, spanning from her early days as a prosecutor to the present.
The media buy will target seven swing states and extend the campaign's reach to smaller markets that have not yet been tapped, including Marquette, Wisconsin, Alpena, Michigan, and Erie, Pennsylvania.
Advertisements will be strategically placed on radio, digital platforms, and television, with a focus on high-impact programming that resonates with the target audience. This multi-channel approach is designed to engage and motivate voters to participate in the upcoming election.
It is worth noting that the campaign reported a substantial fundraising success in July, with $310 million raised and $377 million in cash reserves. This financial strength positions the Harris campaign to execute its media strategy effectively and compete vigorously in the lead-up to the election.
