Charlotte Hawkins was left saddened, after having to stop Wednesday's Good Morning Britain to bring some breaking news to viewers at home.
The presenter once again joined forces with Richard Madeley to front the latest edition of the ITV breakfast show and, after holding Education Secretary James Cleverly to account for the lack of Government help for people struggling with rising energy costs, ex Strictly contestant Charlotte brought proceedings to a halt to announce the sad news that author Raymond Briggs, the man most famous for creating The Snowman, had died at the age of 88.
As Charlotte got ready to deliver the news of Raymond's passing, Richard remarked: "We've had some sad news just come in," before Charlotte explained: "We have, it's about the author and illustrator Raymond Briggs, who sadly died at the age of 88, his publisher, Penguin Random House, has just announced a short time ago."
READ MORE: Richard Madeley blasted by GMB viewers for Olivia Newton-John remarks
Charlotte then turned to Richard and remarked: "Of course he's best known for The Snowman," to which Richard replied: "The Snowman, absolutely, wonderful piece of work."
Charlotte continued: "Written in 1978, just to bring you that breaking news. Raymond Briggs, author and illustrator has died aged 88."
As soon as the video of the breaking news about Raymond, who was also behind children's favourite Fungus the Bogey Mab, was posted on Good Morning Britain's Twitter there was a huge response.
One viewer responded: "Very sad news. The Snowman & The Snowdog a big part of Christmas TV," with another tweeting: "Raymond Briggs gifted us so many beautiful stories and pictures which stay with us throughout our lives. Thank you, your legacy will continue to delight."
Read next: