One Brit has been crowned the unofficial Frosties-eating champ after he gobbled down one kilogram of the sugary cereal in just six minutes.
Max Stanford reigned supreme in the first ever British Eating League online contest last night.
The 35-year-old, known for his Max vs Food YouTube videos, washed down the stomach-churning 3,729-calorie portion with four pints of skimmed milk in just six minutes and eight seconds.
The charity worker easily out-ate his competitors with second place in the 33-bowl portion contest going to blogger Food and the Beast who took over twice as long as Max, at 12 minutes 56 seconds.
Meanwhile third place went to Wayne Eats World who managed the challenge in 16 minutes, 28 seconds.
The huge cereal portion contained 370g of sugar - over ten times what the NHS recommends one adult has in a day.
After being crowned victorious, Max, from Brixton, south west London, said: "I was really happy with the time because I didn't think I would be able to do it that fast.
"It was the first competition of the season so that's always fun to win.
"I quite like cereal, because I ate it so fast it didn't get too soggy.
"Everyone else took a bit longer and the longer it takes the soggier it gets - and everyone hates soggy cereal.
"I picked up a good rhythm, I think that was the key."
Ahead of the event, Max had said: "I'm very excited for the first one [competition] of the league. I like cereal, I just don't know if I like Frosties as much as having a kilo's-worth, but we will see."
Founder of British Eating League Craig Harker said: "Max absolutely smashed it.
"Max is officially the number one eater in the UK. He's been off for over a month so to come back with that sort of time is unbelievable, it was half the time of second place.
"Max is very dedicated to competitive eating - he's at the gym every day and the more you train and the better you become at it, like any sport.
"What we're trying to do at the British Eating League is turn it into a sport. It's a skill, any one of the competitive eaters could eat a normal person like myself under the table.
"They can probably eat ten times more calories in a day than a normal person can.
"Max did really well, the other eaters did well, and hopefully competitive eating will be big this year for us.
"Thirty-three bowls in six minutes? I just don't think it can be beaten."
