Black Friday is finally here with bargain hunters set to spend billions of pounds in the annual shopping bonanza - but how do you avoid being ripped off?
Far from a one day event, Black Friday (November 25) kicked off almost two weeks ago for some retailers.
Over the weekend and into Cyber Monday (November 28), Brits are expected to splash around £8.7billion.
But how can you make sure you’re actually getting a good deal? There are bargains to be had - but beware of duds as well.
Research from PriceSpy claims a fifth (22%) of products were more expensive on Black Friday last year, compared to before the big day.
Here, we explain how not to get caught out - and how to get the most out of Black Friday.
Make a list of everything you want
If you’re spending money on something you don’t actually want or need, then you’re not really saving any money.
Go through everything you’re looking to buy and make a list. This will also help you avoid any impulsive purchases.
Set your budget - and stick to it
Many shoppers might find their budget is tighter this Black Friday. Go through your finances and work out how much you can afford to spend.
This must be disposable money that you have leftover to spend each month, after all bills and food have been purchased.
Even then, don’t spend all your disposable income - always leave yourself money leftover for the unexpected.
If your budget isn't looking too great, then avoid the temptation of Black Friday altogether.
Check prices now
Don’t wait until the day - check prices now so you can see if they’re gone up or not on Black Friday.
You can compare prices using websites like Google Shopping, PriceSpy and PriceRunner, and CamelCamelCamel for Amazon.
Use cashback websites
Sign up to free cashback websites like TopCashback and Quidco before making any online purchases.
These sites do as the name suggests - you get money back from qualifying spends when you make a qualifying spend.
You’ll need to click through to the retailer from TopCashback or Quidco.
Always check the terms and conditions to see if there is anything that stops you from getting cashback.
Check your return rights
Always know your refund and return rights before making any sort of Black Friday purchase.
When buying in store, shops sometimes place restrictions on returning non-faulty sale items - check if this is the case before handing over any cash.
You are, however, still entitled to a full refund for faulty items up to 30 days from purchase.
When shopping online you have 14 days to change your mind and return the item for a full refund - although sometimes you may have to pay for return postage.
Consumer rights expert Martyn James explains everything you need about your delivery rights here.
