Aberdeen-based businessman Ian MacIntosh has teamed up with his son Cameron to launch Adaptive Insights, a marketing agency specialising in digital analytics.
Bringing 14 years of experience in digital marketing with him, Ian will work side-by-side with Cameron, an accountant with extensive experience in data analytics, to specialise in search engine optimisation (SEO) and web improvement services.
Launched in Aberdeen last month, several new clients have already been secured and Adaptive Insights has moved into premises within the Skene Business Centre on Rosemount Viaduct.
Two members of staff have been recruited within the first month: a content specialist and a lead user experience designer.
Ian said: “I speak to lots of organisations about a broad range of marketing issues, and one thing that has always stood out to me is how confusing SEO is for business owners and managers.
“Many have no clear understanding about the service they are receiving, yet they continue to pay without any objectives being monitored or reviewed and with no reporting or justification to continue.
“While I have the background in SEO, by bringing Cameron into the mix with his ability to delve deeper into search analytics, we will be able to gain a greater understanding of what is working and why, allowing us to secure better results in terms of search ranking and to produce clear and concise reports for our customers.”
The duo has spent six months optimising their service delivery and developing a client portal which allows users to review work that has been completed and to view that which is pending in the coming weeks.
The tool also logs the time spent on tasks, which will be analysed and used to deliver increasingly cost-effective services by maximising each client’s digital presence in the most efficient way.
Ian added: “Adaptive Insights will bring an end to the mystery that surrounds SEO and that’s been really well received by customers.
“Working with Cameron is an added bonus and I’m delighted that we’re in a position to combine our individual skillsets into a business which will offer tangible results to those companies who put their trust in us.”
Ian is also the director of telecommunications firm CFN Solutions.
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