Everton are looking to revolutionise matchday hospitality at their new stadium with a fresh, modern concept that might ultimately eradicate the word hospitality altogether. The prefix of ‘corporate’ has already been dropped as the Blues aim to create something for everyone when it comes to enhancing ‘experiences’ for fans looking for a bit extra when they go to the game by Liverpool’s world famous waterfront from the 2024/25 season onwards.
Everton’s surveys about hospitality have indicated that supporters are generally looking for a more forward-thinking approach with flexibility and that is the inspiration behind the concept of ‘All’, a wide choice of bars, restaurants and experiences that will be available when they move to Bramley-Moore Dock. At the moment the only pre-match offering at Goodison Park is the Fan Zone and you have to be a lounge member to access the likes of The ’85 Lounge; The 1878 Brasserie; The Alex Young Suite; The Brian Labone Lounge; The Dixie Dean Suite; The Joe Mercer Suite; The Captains’ Table and The People’s Club.
When Everton do depart Goodison Park for what will become the club’s iconic new 52,888 capacity home though, flexibility will be the key. The Blues will still have the traditional jacket, shirt and tie areas for those who want it but they will also be wide open for everyone who wants to experience something more different, and patrons will be able to switch between their choices over the season.
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There will be an opportunity for both kinds of approaches and if members still want that formality every week and do the fine dining experience with clients it’s fine, but they can also choose to have a drink in the more relaxed setting of a sports bar while other weeks they might go for a bistro restaurant.
The overall package in the membership price would offer these over the course of a season to make it accessible to everyone and give people more choice and flexibility based on their needs, creating a more modern experience fitting in with people’s lifestyle of today. Everton are also ready to turn the concept of 'an armchair supporter' on its head.
For many years, the term has been a slur directed towards those who remain in their house rather than actively following their club, but the Blues are now looking to bring home comforts to the stadium in the shape of the plush seating in their matchday ‘loges.’ Loge is taken from the word for a small, private box in a theatre or opera house, and while Tottenham Hotspur have introduced them at their new stadium, Everton’s take promises to be something rather different.
At Spurs, the loges offer intimate dining spaces for guests to mingle and network but within a suite, but Everton’s vision is to have low ‘sofa style’ comfy seating more akin to the 72 Club ‘Living Room Boxes’ that exist at NFL franchise Miami Dolphins’ Hard Rock Stadium. Blues staff are already anticipating such areas will prove a popular option and demand is expected to be high. More information will be released in the coming weeks but interested parties wishing to hear more about ‘ALL’ experiences at Everton Stadium can complete the ‘Register Your Interest’ form at https://www.evertonfc.com/hospitality/everton-stadium-all-experiences .
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