In heaven there is no beer, that's why Elon Musk wants you to drink it here.
Apologies for messing with the lyrics of an old tune, but the chief executive of Tesla (TSLA) CEO and Twitter is serious about his suds.
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So serious, in fact, that the electric vehicle company is launching a limited edition “GigaBier,” a pilsner-style brew made in Germany.
Beer is one of the popular drinks on earth as well as one of the oldest.
The first chemically confirmed barley beer dates back to the 5th millennium BC in modern-day Iran, and was recorded in the written history of ancient Egypt and Mesopotamia and spread throughout the world.
Built Like a Cybertruck
Yeah, but Musk's brand of brewski comes in a bottle designed to emulate Tesla’s famed Cybertruck, which never happened back in old Mesopotamia.
The ingredients are listed as "water, malted barley, Cyberhops, yeast."
"Tesla GigaBier is designed to emulate the form of Cybertruck while honoring the 500-year tradition of German Reinheitsgebot beermaking," the company said on its website.
"Enjoy this limited edition pilsner-style beer brewed in Berlin with our exclusive strain of Cyberhops and notes of citrus, bergamot and sweet fruit," the company said. "Each bottle features a seamless gloss black sleeve with a glow-in-the-dark Giga watermark. Prost!"
The beer is brewed in Berlin, which is also home to Tesla's Gigafactory. Musk said the company would be coming out with its own beer during the "GigaFest" celebrating the German facility's completion.
“We’re gonna build a train station that’s right on the property," he said, according to Electrek. "And then we’re gonna have graffiti murals all throughout the factory, on the outside and everything. So I think that’s gonna be pretty cool. We’ve got some of them already. And we’re even gonna have a beer."
Tequila Came First
GigaBier ships to 17 countries in Europe, including France, the United Kingdom, Spain, Switzerland and Norway. A pack of three costs €89 or about 97 bucks.
Beer is not Musk's only call for alcohol. In 2020, the company released Tesla Tequila, an exclusive, small-batch premium 100% de agave tequila añejo.
That drink got rolling back on April Fool's Day 2018, when Musk tweeted about "Teslaquila," and posted a photo of himself passed out against a Tesla Model 3 “surrounded by “Teslaquila” bottles.
In the photo, Musk is holding a cardboard sign that reads “bankwupt.”
A few years later, "Teslaquila” became a thing, replete with a lightning bolt-shaped bottle filled with gold-tinged liquor resting on a metal, Tesla-branded stand.
The bottle, marked “Tequila Añejo,” said the liquor is 40% alcohol by volume -- 80 proof -- 100% agave, and made in Mexico.
As for Musk's own drink of choice, it seems that the Technoking has a preference for red, red wine.
"I don’t like the taste or effects of most alcohol, but there is something quite beautiful about red wine in a fine glass," he tweeted in January.
