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Liverpool Echo
Liverpool Echo
World
Jon Robinson

ECHO Regional Business Awards 2022: The 10 reasons to enter as deadline nears

The team behind the Regional Business Awards has revealed the 10 reasons to enter this year as the deadline draws near.

The Liverpool ECHO and BusinessLive are hosting the awards on Thursday, May 26, at the Rum Warehouse, Titanic Hotel, Liverpool.

The closing date for nominations is Monday, April 25, and details of how to enter can be found here.

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The awards have been running for more than 25 years and have honoured some of the biggest names in Liverpool's business world.

Supported by headline sponsor Liverpool John Moores University, the awards are also being sponsored by BusinessLive, Merseyrail and United Utilities.

The categories for this year's awards can be found here.

Click here to submit a nomination.

Below, the Liverpool Echo outlines why you should enter the Regional Business Awards 2022.

Free marketing

Just being nominated for an award gives you the opportunity to use this for PR and publicity purposes. Making the shortlist can improve your brand awareness. The promotion which follows is all free!

Stronger position against your competitors

Who are your audience more likely to use if you’re THE award-winning business in your sector?

More sales = more customers

Businesses who regularly enter and win awards report increased sales and income compared to businesses who don't.

Customer retention and loyalty

Entering and winning business awards demonstrates to your customers that your business is at the top of its game, reinforcing their reasons for using you in the first place. It also helps build brand loyalty as customers are always keen to stick with businesses who are perceived to be doing well.

Increased credibility

An award win or short-listing nomination can act as a 3rd party endorsement for your business. A win can give a real stamp of authority and credibility within your industry sector and is a sign of quality for potential customers.

Valuable exposure

An awards ceremony is a good opportunity to put your business in front of a number of influential and noteworthy people who may be key players within your industry, sector or region.

Bench marking

Thinking about how you compare to and standout from the competition will help you think about doing things better and identify areas of improvement. This could be more valuable than the prize itself.

Level the playing field

Business awards offer big opportunities for smaller firms to go head-to-head against major blue chip companies. Imagine the extra value it would bring to your business seeing your company logo lined up against some of the UK’s most well-known brands?

Employee motivation

Awards are a fantastic way to recognise the hard work of your employees and help boost staff morale. Knowing they have contributed to the recognition winning an award brings is a great motivator to continue to perform for your company.

Attract

Winning an award validates your hiring stature among new recruits. By pitching yourself as the best, you can attract the talent you need to push your business forward. Who doesn’t want to work for an award-winning company?

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