Coca-Cola has announced the launch of limited-edition Intergalactic, inspired by the world of space. Coca-Cola Intergalactic is the first limited edition product under Coca-Cola Creations, a new platform which takes the iconic Coca-Cola brand and lends it to new expressions.
Coca-Cola will collaborate to create new flavours, designs and experiences, reimagining it’s iconic product in time-limited editions inspired by moments across culture, music and gaming, in both the physical and digital worlds.
With Intergalactic, what’s on the can is as innovative as what’s in the can. The one-of-a-kind Intergalactic cans will allow viewers access to the world’s first ‘Concert on a Coca-Cola’, featuring global popstar, Ava Max. The augmented reality (AR) concert can be accessed by scanning the QR Code on a Coca-Cola Intergalactic can, launching the Coca-Cola Hub where the performance will live.
During the performance, viewers will see Ava Max performing three of her biggest hits “Kings & Queens,” “Sweet but Psycho” and “EveryTime I Cry”—surrounded by red liquid and gradient lighting. Other digital elements for fans to interact with include Instagram filters, ASMR experiences and more.
Joshua Schwarber, Senior Director, Global Digital Design said: “For this first Coca-Cola Creation, we had the opportunity to ask ourselves what could space taste like, and we couldn’t be more excited to introduce our first Coca-Cola Creation in Europe - Intergalactic - our limited edition, space-themed Coca-Cola that aims to bring some of the magic and mystery of everything that we love about space to life with every single sip.”
Available to purchase for a limited time only, in participating stores nationwide, Coca-Cola Intergalactic is available in a 250ml can with an RRP of 77p.
