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The Guardian - US
The Guardian - US
Business
Adam Gabbatt

Lara Trump to host new show on Fox News

a woman smiles in front of American flags
Lara Trump attends a Trump rally in West Palm Beach, Florida, on 6 November 2024. Photograph: Brian Snyder/Reuters

Lara Trump, the daughter-in-law of the president, will host a new show on Fox News, the network announced, in a further sign of the fluidity between the rightwing news channel and the Trump administration.

My View With Lara Trump will air on Saturday nights, Fox News said in a press release. It said Trump’s show “will focus on the return of common sense to all corners of American life as the country ushers in a new era of practicality”.

That someone so close to a president – Lara Trump is married to Eric Trump, Donald Trump’s son – is being given a high-profile show on a prominent network sets a precedent. Various Trump children and their partners have been guests on Fox News over the years, but none of Trump’s immediate family or other presidents’ immediate family have hosted their own show while their family member was in office.

Fox News has long been a champion of Donald Trump, and in a statement announcing the show, his daughter-in-law offered little to suggest she would take a different tone.

“As I cover the success of The Golden Age of America, I look forward to where this time will lead our country and where this opportunity will lead me in the future,” Lara Trump said in a statement.

The incoming Fox News host’s recent career has been tightly intertwined with that of her father-in-law. In 2024, she was elected co-chair of the Republican National Committee after being endorsed by Donald Trump; before that, she hosted what were essentially propaganda videos on Trump’s Facebook page during his first term.

Lara Trump’s ascension continues the trend of a crossover between Fox News and Trump’s administration. Pete Hegseth, Trump’s defense secretary, was previously a Fox News host, while the current Fox News personality Sean Hannity is a longtime Trump confidant. The New York Times reported that there were 19 “former Fox News hosts, commentators, on-air medical experts, producers and other personnel” expected to take up roles in the Trump administration.

The Fox News show is not Lara Trump’s first brush with show business. Since becoming a public figure, she has also dabbled in music, and released a cover of Tom Petty’s I Won’t Back Down in 2023. The song reached No 10 on Billboard’s Digital Song Sales chart, but Trump’s follow-up efforts have been less successful.

Hero, an original song written by Lara Trump and the musician Madeline Jaymes, was widely panned on its release in late 2024.

“The things the performance lacks include: expressive timing, dynamic range, vowel shaping, thoughtful breath placement, to name a few,” Catherine Ann Provenzano, assistant professor of musicology and music industry at UCLA, wrote for MSNBC.

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