American fans will have to shell out $70 to watch next week's world heavyweight title fight between Tyson Fury and Dillian Whyte on pay-per-view.
The massive clash between Fury and Whyte will take place at Wembley Stadium, Fury's first fight back in the UK since his first meeting with Deontay Wilder in 2018.
But despite an early start-time that will likely see the main event take place in the late afternoon for most, the PPV will still cost more than twice what it will for UK viewers.
However, the $70 price point for the PPV event is a step down from what fans in America are used to paying for Fury events. His two rematches with Wilder cost $79.99, while their first meeting cost $75, meaning that it's slightly discounted from normal.
The event will cost £25 in the UK, which amounts to around $33. This major disparity is generally due to PPV boxing events being bought for viewing parties in America, with pals chipping in to get the cost down.
Fury has established himself as a major box office draw in America. His two vicious knockout wins over Wilder in their trilogy that also featured a draw accrued over 2million buys collectively. But Whyte has yet to gather that same traction, likely leading to a reduced interest in this bout relative to the Wilder ones.
"We think it has a good chance to do maybe half-a-million buys," Arum told iFL TV in January when the purse bid was confirmed. "Because everybody will get behind it and that's what our projections are to half-a-million. We're a little bit bigger country than the UK."
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It is expected to be a much bigger hit in the UK, where both Fury and Whyte are major PPV stars. Frank Warren, Fury's British promoter, is estimating it will do well over 1m sales at the £25 price point, after selling out 94,000 tickets in record time at Wembley Stadium.
However, that has been disputed after Whyte opted not to appear at the press conference for the fight, nor has he engaged in any promotion of any sort. The top contender, who has been waiting years on the opportunity, has refused to engage in anything to help hype the fight, and even threatened pulling out.
Whyte broke a 15-week silence to post on Instagram today, but has been upset with the way he's been treated by Warren and co every step of the way since the purse bid. He refused to attend the fight launch press conference, and his lawyer has said that he was considering pulling out a recently as a few days ago.
However, a video posted today to social media has indicated that Whyte is training hard for the bout, and taking it very seriously. He has been the mandatory challenger with the WBC for years, minus a brief period where he lost to Alexander Povetkin and had to win his mandatory status back in a rematch.
