Birmingham City have confirmed the club is changing its name - for one game only.
The Blues are being re-branded as Small Heath Alliance for Saturday's Championship clash with Huddersfield Town.
The marketing ploy is in the build-up to the final season of smash hit drama Peaky Blinders.
The Blues are using their historic moniker in celebration of its connection to the BBC series, which is set in the Small Heath area of the city. The sixth and final season of the show airs on BBC One on Sunday, February 27 at 9pm.
Birmingham City FC was founded back in 1875 as Small Health Alliance, before the club name was later changed.
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Posting on their Twitter account, which has since been changed to Small Heath Alliance, the club wrote:
"We're going back to Small Heath. The Club will be embracing its history ahead of the final series launch of @ThePeakyBlinder on Sunday 27 February."
A club statement added: "As well as a switchover on our social media channels and a retro feel to our pre-match content, game-going fans will be able to get their hands on a specially curated Small Heath Alliance matchday programme, ticket office staff and the reception team will be adorned in flat caps, and the BBC has produced a number of Small Heath Alliance scarves that will be laid out on seats in areas of the ground.
"For one game only, the players will leave the tunnel to sound of Red Right Hand, and eagle-eyed fans will be able to spot Shelby Brothers LTD hoardings surrounding the pitch."
It is unclear whether Birmingham will don a one-off kit for the fixture against the Terriers.
And just as the club sees an old name return, manager Lee Bowyer will be hoping for a familiar face to make his comeback this weekend.
Manchester United loanee Tahith Chong has been sidelined since October.
The 22-year-old was in stellar form for the Blues after arriving on a season-long loan arrangement. But he was forced to undergo surgery on a serious thigh injury at the start of November.
He recently made a comeback appearance for Birmingham's under-23s and that has Bowyer crossing his fingers ahead of an anticipated first team return.
Speaking about Chong's outing, Bowyer said: "He was rusty, which he should be, he’s been out for a long time.
"It was just good to see him run around again, get on the ball, a great pass for the first goal.
"But his all-round game is not the Tahith that we know, in possession – out of possession. That’s expected because he has been out for four months. It was just nice to see him out there, that’s why I drove there to see him. It is going to take a little bit of time but he will get there."
The Blues are firmly in mid-table, 16 points adrift of the bottom three and top six while visitors Huddersfield are on a superb run and are fourth - two points off second-placed Bournemouth.
