Billie Eilish has officially announced her third full-length album, titled 'HIT ME HARD AND SOFT,' set to be released on May 17th. In an emoji-filled social media post, Eilish expressed her excitement and nervousness about the upcoming album, emphasizing that she will not be releasing singles but rather the entire album at once.
The album cover features Eilish underwater, swimming towards an open white door, symbolizing the journey the album will take listeners on. Eilish collaborated with her brother, Finneas, on the album's creation, with Finneas also handling the production.
The album's title, 'HIT ME HARD AND SOFT,' hints at the diverse range of emotions and genres that will be explored in the music. The press announcement describes the album as a blend of hard-hitting lyrics and sonics, showcasing Eilish's prowess as a songwriter.
Eilish's commitment to sustainability is evident in the album's production process, with a focus on minimizing waste and using 100% recyclable materials for physical formats. The album will be available on all digital platforms, with limited variants of physical formats released on the same day.
Leading up to the album announcement, Eilish teased fans with billboards in major cities featuring cryptic lyric snippets. The album's completion was confirmed in February after Eilish and Finneas mastered the tracks, signaling that the release date is drawing near.
Despite a busy awards season promoting their song from the 'Barbie' film, Eilish and Finneas have been dedicated to crafting the new album. Fans can expect a diverse and immersive musical experience when 'HIT ME HARD AND SOFT' drops in May.
