Vitamins and supplements have become a staple in our daily wellness routines, with many now opting for the convenience of gummies over traditional pills.
These chewable alternatives not only target a wide range of health concerns but also provide a tastier way of taking your daily dose of nutrients. With their soft texture and a variety of shapes, sizes and flavours, gummy vitamins are a more palatable option for those who struggle with swallowing tablets or sticking to a supplement regimen.
We spoke with nutritionist and author Tina Lond-Caulk for expert tips on choosing the healthiest gummy vitamins for your needs.
What are the benefits of vitamin gummies?
“Vitamin gummies are easier to take, particularly for seniors and those who have difficulty swallowing tablets, plus their sweet taste makes them more enjoyable and not a chore,” says Lond-Caulk. “They come in a wide range of formulations to address various health needs, from multivitamins to immune support and specific nutrients like vitamin D or magnesium,” she adds.
Are there any ingredients that we should avoid in vitamin gummies?
The main thing to be wary of is the sugar content, as some gummies contain a surprising amount of sugar to enhance their flavour.
“Try to avoid gummies that have added sugars, fructose or corn syrup because these ingredients can lead to issues like weight gain, tooth decay or insulin resistance,” advises Lond-Caulk. “Be cautious of artificial sweeteners like aspartame, sucralose, and acesulfame K as well as sugar alcohols like xylitol and sorbitol, which may cause bloating, gas and abdominal pain in large quantities. It’s always worth checking the label for any unwanted additives like dyes and preservatives. They are generally regarded as safe in small amounts, but overconsumption of these can disrupt the gut microbiome,” she says.
While gummies can be tempting, stick to the recommended dose and be mindful of mixing different supplements, as you risk doubling up on ingredients, which could lead to nutrient overload.
What should we look for in a healthier vitamin gummy?
“Try to pick gummies made with natural sugars like stevia, honey, isomalt, agave and maltitol, as these tend to be gentler on the gut,” shares Lond-Caulk.
“Be sure to check the label for limited additives – go for products that are free from artificial colours, preservatives and unnecessary fillers. Lastly, choose brands that are transparent about their ingredients and use high-quality, responsibly sourced nutrients.”
Best vitamin gummies for adults at a glance
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Tonic Health Multivitamin Gummies
Best for: Overall wellbeing
Whether you're looking to enhance your overall health or bolster your immune system, these all-in-one gummies are loaded with 14 essential vitamins, minerals and plant extracts that work together to enhance overall health.
Ingredients include vitamins C for cognitive function, vitamin D for bone health, folic acid for cell repair, iodine to support thyroid health, biotin for liver support and niacin for energy. Suitable for anyone aged 12 and over, the two-a-day, berry-flavoured gummies are best taken in the morning for optimal benefits.
They are vegan-friendly, vegetarian, halal and come with no added sugars or artificial sweeteners, which is a rarity in the gummies market. These are naturally sweetened with beetroot fibre.
Buy now £10.00, Sainsbury's
Nourished Shape Up Snack
Best for: Weight management
This innovative brand from nutritionist Melissa Snover uses 3D printing technology to create personalised gummy stacks. Each chewable stack is layered with seven vitamins, minerals, and superfoods in optimal doses. These layers target specific health goals such as boosting immunity or supporting weight management.
This one-a-day Shape Up stack, is built with white kidney bean extract and probiotic lactospore to help with weight maintenance, plus apple cider vinegar to boost metabolism and vitamins D3 and B12 for energy. All Nourished gummies are freshly made to order, which means they can take around 10 to 12 days to arrive.
We like that they’re both vegan and sugar-free - the sweetness comes from maltitol, a sugar substitute.
Buy now £37.99, Nourished
Garden of Life Dr Formulated Magnesium Gummies
Best for: Supporting sleep and bones
Magnesium is a mineral that offers a range of health benefits, from regulating mood and improving sleep quality to supporting strong bones.
These gummies are infused with 400 mg of bioavailable magnesium per four gummies, providing a convenient way to support your wellbeing. Naturally sweetened with plant-derived fructooligosaccharides, they come in tasty orange, peach or raspberry flavours.
They also contain bacillus subtilis DE111, a probiotic known for balancing the gut microbiome and supporting digestive health. Plus, they are organic, non-GMO verified, gluten-free and kosher-friendly.
Buy now £18.99, Every Health
Dirtea Chaga Gummies
Best for: Boosting energy
Chaga is a medicinal mushroom which is currently having its moment in the wellness world due to its powerful antioxidant properties and for its ability to combat inflammation.
Formulated in the UK, these chaga gummies are perfect for providing a caffeine-free energy boost to help you power through your day. The two-a-day gummies are loaded with 3000 milligrams of chaga mushroom extract, along with vitamin C and zinc. The added vitamin C is crucial for immune function, especially now, during cold and flu season; and zinc plays a key role in cell growth and repair.
The vegan, sugar-free gummies have a refreshing lemon flavour that comes from natural fruit juices. We love their eco-friendly packaging - recyclable cardboard tubes with a fully compostable internal wood-pulp pouch.
Buy now £29.99, Dirtea
Feel Beauty Gummies
Best for: Skin and hair health
Vegan and gluten-free, Feel Beauty’s gummies are packed with research-backed ingredients that support skin and hair health. They are formulated with patented Careflow®, an antioxidant-rich mango powder that prevents collagen breakdown and enhances circulation in the blood vessels, allowing all the good nutrients to be effectively delivered to the skin cells and hair follicles.
The two-a-day gummies also include vitamin C for collagen formation and edible hyaluronic acid to boost hydration and plumpness. The added biotin and selenium helps strengthen hair and repair brittle nails. Many users have reported clearer skin after taking these gummies for just a few months.
They have a sharp fruity flavour and if you’re avoiding the sweet stuff - you’ll be pleased to hear that these gummies are sugar-free (sweetened instead with maltitol syrup and stevia) and contain no artificial fillers or colours.
Buy now £26.95, Feel
Wild Nutrition Food Grown Vitamin D3 Gummies
Best for: Vitamin D
Around half of the population is estimated to be deficient in vitamin D - a crucial nutrient that plays a vital role in supporting the immune system, as well as maintaining healthy bones, teeth and muscles.
The NHS recommends that all adults take a minimum 400 international units (IU) of vitamin D per day from October to April. Taking just two of these chewable gummies daily provides 1000 IU of vitamin D, making it an effortless way to meet your daily intake. They are ideal for vegans and completely free of added sugars – the tangy berry flavour is naturally sweetened with maltitol syrup and stevia, which are not glucose-based. This means they won’t cause spikes in your blood sugar levels like conventional sweeteners.
Buy now £16.00, Wild Nutrition
Codeage Hair Gummies
Best for: Supporting healthy hair
These two-a-day gummies are packed with 5000 micrograms of biotin, along with other carefully-curated ingredients designed to enhance hair health.
Vitamin A helps to prevent dryness, while vitamin C strengthens strands. Vitamins B6 and B12 promote healthy follicles and zinc plays a role in hair repair. Pantothenic acid nourishes the follicles and iodine can support thyroid function - an essential factor for hair growth.
This cocktail of ingredients offers benefits to the skin and nails too. The adorable heart-shaped, pectin-based gummies are free from sugar, animal gelatin, GMOs, soy, dairy and gluten.
With a pleasant strawberry-coconut flavour and a firm, chewy texture, they are an enjoyable way to enhance your daily hair care routine.
Buy now £23.46, iHerb
Kloris Full Spectrum CBD Gummies
Best for: Inducing calm
CBD gummies, infused with cannabidiol - a compound derived from the cannabis sativa plant have grown in popularity due to their potential health perks, like easing pain, reducing anxiety and alleviating symptoms of insomnia.
Ideal for taking the edge of the day, these organic, sugar-free CBD gummies are made in the UK from cold-pressed hemp extract, which allow them to retain the beneficial compounds found in the hemp plant, including cannabinoids, flavonoids and terpenes.
Their pre-measured dosages make it easy to manage intake and unlike vaping or tinctures, they’re a discreet option for those seeking the calming effects of CBD on the go. The brand recommends that you start with one gummy a day, which contains 10 milligrams of CBD. These citrus and hemp-flavoured gummies have a mellow taste and are ideal for those who don’t have a sweet tooth.
Packaged in a pocket-sized tin, they are easy to carry around; but each pack only contains 15 gummies.
Buy now £24.00, Kloris
Manifesto Nutrition Beauty Gummies
Best for: Perimenopause and menopause
Founded by beauty industry expert Anna Marcovici, this gummy supplement brand focuses on making midlife a positive place for women. These vitamins are specifically-designed for those going through hormonal changes during perimenopause and menopause. Formulated by nutritionists, the cherry flavoured gummies taste delicious and include ingredients like astaxanthin, a potent skin-rejuvenating antioxidant that is said to be 6,000 times more powerful than vitamin C. They also include acai berry extract, biotin, selenium and vitamins like E, C, A, along with zinc, inulin and fruit pectins - all selected to support beauty and overall health during midlife.
Despite their sweetness, the gummies contain a tiny amount of isomalt (0.8 grams), which is less than a cherry. They come in a sleek, reusable aluminium tin with monthly refills available in compostable pouches.
Buy now £35.00, Cult Beauty
Gaia Black Elderberry Immune Support Gummies
Best for: Boosting immunity
Combat winter bugs with these gummy supplements that give you the equivalent of 7.5 grams of fresh elderberries per serving. Elderberries are renowned for their potent antioxidant properties and immune-boosting capabilities, making them a great choice as we enter cold and flu season.
Filled with real fruit, these organic gummies have a tangy taste. They get our approval for being free from refined sugars, added colours and artificial flavours. The recommended dosage is two gummies a day, making it an easy way to incorporate immune support into your routine, especially during the winter months when staying well is a top priority.
Buy now £22.22, iHerb
Gummy Up+ Hydrolysed Collagen Gummies with Biotin
Best for: signs of ageing
Collagen is a crucial protein found in our body – it plays an important role in providing structure, strength and support to our muscles, skin, connective tissues and bones. As we get older, the body naturally slows down its collagen production.
These gummies contain 100 milligrams of hydrolysed marine collagen, to boost skin elasticity, hydration and wrinkle reduction. They also support joint, bone and gut health. With 50 milligrams of edible hyaluronic acid, the gummies also improve moisture retention and skin elasticity.
Other key ingredients include biotin to strengthen hair, skin and nails; vitamin C - a powerful antioxidant to stimulate collagen production, plus vitamin E to protect against oxidative stress. Designed to be taken in the morning, after breakfast, the chewy gummies have a fresh pineapple flavour and are sweetened with organic tapioca syrup, offering a guilt and sugar-free boost.
Buy now £15.29, Amazon
Issviva ZZZZs Food Supplement Gummies
Best for: Midlife insomnia
Hormonal shifts during menopause can disrupt the circadian rhythm, making it difficult for many women to get a good night’s sleep. If you're finding it hard to unwind and drift off, these Swiss-made gummies might help.
Infused with the adaptogenic Ayurvedic herb ashwagandha, they aim to improve sleep quality while vitamin B6 plays a key role in supporting psychological function and hormone regulation. The gummies also contain vitamin B5, which enhances mental performance and chamomile has a soothing effect.
With a delicious raspberry flavour, taking these soft gummies is a breeze - just two a day are recommended for best results.
Buy now £14.99, Amazon
Verdict
If you're after a convenient multivitamin gummy without unnecessary ingredients or added sugars, Tonic Health Multivitamin Gummies offer a budget-friendly option.
For those looking to invest in a more personalised supplement, Nourished's customisable gummies are worth exploring. Plus, if you’re not quite sure which nutrients would benefit you the most, you can take a quick quiz on the brand's website to discover the perfect stack tailored to your health and wellness goals.
