A beautician who left her job doing hair and nails is now raking in £7k a month as a full time witch. Jessica Caldwell, 29, who works solely on social media, had a 'spiritual awakening' while scrolling through Instagram five years ago.
After purchasing witchcraft books online, Jessica discovered her talent for reading tarot cards and 'fell in love with crystals' and now reads tarot cards for celebrities and Babestation models.
She quickly set up an Instagram account, in January 2021, offering white witch and tarot card services, and was instantly bombarded with requests for readings. Jessica, who now has over 5,000 clients, now reads for a variety of people including, celebrities and friends.
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The full-time witch, from Swansea, Wales, said: "I've always been a witch. I just never had the tools to utilise my power until now.
"Intuition is a powerful tool that I never realised I used in my daily life. Now I utilise it within my readings with complete strangers.
''I only work on Instagram and am earning three times more than I was before working in a salon. My friends and family we're worried when I started working full-time, but once I started to earn good money they supported me."
Jessica was working six days a week in a salon near her home until December 2019, when she discovered a paranormal group on Facebook. Intrigued, she bought a collection of crystals and a set of tarot cards from Amazon that same day.
"The Facebook group was filled with posts where people explained their journeys into witchcraft. It fascinated me and I felt really drawn to know more," she said.
''I purchased crystals, tarot cards and a few herbs. At first I was extremely sceptical, but I was really curious. On my breaks at work in the salon I'd be researching tarot cards and crystals, I became obsessed. I felt like it was a pull towards it all, it felt really natural to me.''
Eventually, in January 2020, Jessica reached out to friends and family and asked if they'd like a free reading. After a year of practising on pals, Jessica started offering her services on Instagram. Demand shot up instantly and she began giving strangers online readings.
First Jessica would select tarot cards for her customer and then record her readings, which are usually five to ten minutes long, via voice memo and can cost between £5 and £60.
In January 2021, Jessica's client base became so large she decided to pursue witchcraft full time.
She added: "It just exploded online, with in six months I had 16,000 followers. I realised I'd have to start charging for my time as I was getting so busy.
''I had this woman approach me for a reading and I kept getting the name Steve. Eventually I had to say something - which she revealed was the name of her partner. I was spooked but amazed by my intuition."
''People want to know what their partner thinks about them. Sometimes I do have to tell them the brutal truth. Some people just want a nice chat which can be just as helpful as a reading.
''I also give free advice on spell work and spirituality. I show people how to create protection charms. I even show them how to attract people to you. I've had a few trolls, but my clients have been respectful and lovely.''
Alongside the financial benefits, Jessica is able to work from home while 'picking and choosing' her own hours. With intuition, a set of tarot cards and crystals, Jessica encourages other women to join the world of witches.
"It's really changed my life, it's my calling. I do always encourage other women to give it a try, I've been on such a journey of discovery," she said.
''A reading can discover so much about someone's life. It's like therapy for them I always get people crying, saying that I've changed their life.
"Additionally, I do everything within the comfort of my own home. I don't see myself ever going back to salon. I wish more women and man would trust their intuition. It's a powerful tool when used properly."
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