Pioneering East Yorkshire housebuilder Beal Homes has unveiled a ground-breaking Design Lounge concept, offering customers a hands-on VIP experience.
The showpiece zone is the jewel at the heart of the company’s new £5.5 million Hessle headquarters, opened earlier this month, and takes Beal’s bespoke offering to a new level. It promises an unforgettable experience in a high-end showroom-style environment that is transforming the new-build process.
Beal’s expert design team work with every buyer, bringing their vision to their home, and then to life in digital 3D format on screens as they move through the facility.
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Richard Beal, second generation chief executive of the family-owned housebuilder, said: “We believe the combination of our new customer-focused facility, the Design Lounge and the bespoke service we offer to every buyer amounts to a new concept for the UK housebuilding industry.
“Our new head office is so much more than simply where our team is based. The building is a showcase for our mission to create exceptional homes as individual as each of our customers and the Design Lounge is where we deliver that bespoke service.
“Buyers are now coming into our new Design Lounge on a daily basis to work with our designers to create a home which matches their lifestyle and tastes perfectly. Our message is ‘come on in, your new home starts here’.”
Covering 5,000 sq ft of the 19,000 sq ft Bridgehead North site, The Design Lounge service is available to buyers of all Beal homes, from starter homes to executive properties, across all the multi award-winning housebuilder’s developments, seven days a week.
Beal buyers enjoy an expansive range of opportunities to personalise their home, from moving walls to alter the internal layout, to selecting from an extensive range of fixtures, finishings and fittings.
Every Beal buyer has an initial pre-selections meeting when they agree their design and colour schemes, before being invited for a full day in the Design Lounge, styling their home room by room. They can take in the likes of Villeroy & Boch tiles and bathroom fittings, Silestone worktops, Karndean flooring, Omega kitchens and Neff appliances.
The service extends to the outdoor space with choices from a new show garden, including extensive landscape design options and pods. It concludes with an “Insta-friendly” sample shot, a moodboard collection of choices to look forward to.
Sue Waudby, Beal sales and marketing director, said: “We love creating luxurious new homes and supporting our customers through the home-buying process to their moving in day and beyond. A major highlight of that journey is the Design Lounge experience, which our customers absolutely adore.
“Now we’re enjoying being in our own beautiful new home and welcoming customers in to join us and experience the uniquely personal service that we call the Beal difference. We also now have the space and facilities to offer our buyers an amazing service, in a showroom-style environment, with so many more opportunities to personalise their new home, inside and out."
The first Beal buyer to enjoy the new experience was Dr Syed Ali Naqvi, a cardiologist at Castle Hill Hospital in Cottingham. He is due to move into his three-bedroom Dalton home at Beal’s West Hill II development in April.
Dr Naqvi said: “It was a very comfortable, hi-tech experience and the amount of choice available was jaw-dropping. The facilities at Beal’s new offices are very impressive. I had a first, shorter visit to make my preliminary choices including bathroom and kitchen tiles, cupboard designs, flooring and carpets.
“The second visit, a couple of days later, was about going through each room and finalising my choices. Everything I chose with the design team was projected onto a screen so I was able to visualise exactly how my home will look. This approach really is the way forward when it comes to home design and I’m very excited to move in.”
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