Back then it was known only by its code name: Project Red Dog.
That was the handle that Microsoft (MSFT) first gave to Azure when the software giant introduced the cloud-computing program at the Professional Developers Conference in 2008.
Related: Analyst reboots Microsoft stock price target on AI integration
It was officially launched as Windows Azure in February 2010 and later renamed Microsoft Azure on March 25, 2014.
That red dog has grown much larger since those early days as Microsoft looks to take a big bite out of the ever-expanding artificial intelligence market.
"Azure again took share as customers use our platforms and tools to build their own AI solutions," Chief Executive Satya Nadella told analysts during Microsoft's fiscal-third-quarter-earnings call in April. "We offer the most diverse selection of AI accelerators, including the latest from Nvidia, AMD, as well as our own first-party silicon."
"Our AI innovation continues to build on our strategic partnership with OpenAI; more than 65% of the Fortune 500 now use Azure OpenAI service," he said.
Nadella: Quarter powered by Microsoft Cloud
The reference to Nvidia (NVDA) is important, since the company is currently the big dog in the AI world, having seen its shares add nearly $2 trillion in market value this year. Some analysts say, however, that Microsoft is coming up right behind the AI-chip titan.
Microsoft, which is slated to report fiscal-fourth-quarter results this month, earned $2.94 a share in the April quarter, up from $2.45 a share a year earlier and surpassing the FactSet analyst consensus estimate of $2.82.
Related: Microsoft delivers an AI blow to Nvidia
Revenue totaled $61.86 billion, up from $52.9 billion and ahead of FactSet's call for $60.85 billion.
Nadella said the company posted a "record third quarter" that was "powered by the continued strength of Microsoft Cloud, which surpassed $35 billion in revenue, up 23%."
"We are seeing AI democratize expertise across the workforce," Nadella said. "What inventory turns are to efficiency of supply chains, knowledge turns, the creation and diffusion, and knowledge are to productivity of an organization, and Copilot for Microsoft 365 is helping increase knowledge turns."
Now, you're probably fed up with all the predictions about AI being the virtual Godzilla of Next Big Things. But seriously, the people at McKinsey are forecasting some Very Big Things about generative artificial intelligence, which uses algorithms to derive original content — including audio, code, images, text, simulations, and videos — from existing content.
Think of Microsoft-backed OpenAI, which unleashed ChapGPT onto the world in 2022.
McKinsey research indicates that generative-AI applications could add as much as $4.4 trillion to the global economy annually, and "recent breakthroughs in the field have the potential to drastically change the way we approach content creation."
“The opportunity for businesses is clear,” the consulting firm said in an April report. “Generative-AI tools can produce a wide variety of credible writing in seconds, then respond to criticism to make the writing more fit for purpose.”
Analysts cite GenAI postion
This has implications for a wide variety of industries, from IT and software groups, which can benefit from the instantaneous, largely correct code generated by AI models, to organizations in need of marketing copy, the firm said.
“In short, any organization that needs to produce clear written materials potentially stands to benefit,” McKinsey said.
More AI Stocks:
- Analyst adjusts Nvidia stock rating on valuation
- Analyst revises Facebook parent stock price target in AI arms race
- Google falling behind climate goals thanks to AI ramp up
While many have reacted to ChatGPT (and AI and machine learning more broadly) with fear, the firm said, machine learning "clearly has the potential for good."
"In the years since its wide deployment, machine learning has demonstrated impact in a number of industries, accomplishing things like medical imaging analysis and high-resolution weather forecasts," McKinsey said.
Analysts say that Microsoft is well-positioned in the generative-AI space, a kind of GenAI Knight, if you will. (Or maybe you won't.)
Related: Analyst adjusts Nvidia stock rating on valuation
Last month, Tigress Financial analyst Ivan Feinseth told investors Microsoft was "increasingly positioned to lead the AI revolution" through the integration of generative-AI functionality throughout its software stack and products.
Analysts at Argus cited MSFT's GenAI strength on July 9 when they raised the investment firm's price target on Microsoft to $526 from $475 and affirmed a buy rating on the shares.
Microsoft put itself near the center of the generative AI platform transformation, with only hardware supplier Nvidia having a greater claim.
Argus says in a research note that the Redmond, Wash., company will continue to pursue long-term growth through its GenAI and cloud investment.
Microsoft is also among the few names offering a complete integrated product set aimed at enterprise efficiency, cloud transformation, collaboration, and business intelligence while maintaining a large and loyal customer base, a large cash cushion, and a rock-solid balance sheet, the firm added.
Related: Veteran fund manager sees world of pain coming for stocks
