Retailers Amazon, Asda, and Vodafone are among those who will offer deals to help families with the cost of living crisis. The scheme has been announced by the UK Government. Prime Minister Boris Johnson admitted it won't solve the issue "overnight" but said it was "yet another weapon in our arsenal as we fight back against scourge of rising prices and inflation".
The deals include the extension of Asda’s ‘Kids eat for £1’ scheme, where children aged 16 and under can access a hot or cold meal for £1 at any time of day in Asda cafes across the UK. Sainsbury’s is introducing a "feed your family for a fiver" campaign helping customers with budget-friendly meal ideas to feed a family of four for less than £5.
Theatres in London will offer Kids Week – an initiative giving children the chance to see a West End show for free throughout August with a full paying adult, with half price tickets for two additional children in the same group – while Vodafone is promoting a mobile social tariff of £10 a month.
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It is part of a scheme called Help for Households which will see deals offered in the summer holidays as well as for the return to school period, during the autumn, and at Christmas. The deals will all be in one place on the government website and are "designed to reduce costs at the checkout, help provide entertainment, and ensure access to necessary services for families during the summer holidays and beyond". Some are existing schemes which will be promoted under the campaign's banner including Amazon’s "help for households" page that will provide access to free entertainment such as Freevee and Amazon Music as well as educational resources for school-aged children and low-price essential groceries. Morrisons is also providing a free meal for every child at in-store cafes when a parent buys an adult meal. Cost of living business tsar David Buttress said: "We’ve got more to do and more deals to announce – not just over the summer holidays but when kids return to school and in the run-up to Christmas when costs are typically higher."
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