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Daily Record
Daily Record
Lifestyle
Rachel Williams

Aldi to launch Bobbi Brown primer 'dupe' costing 90% less than luxury brand

Attention all beauty lovers, Aldi is set to drop a new eye primer that is said to be a 'dupe' for an iconic Bobbi Brown product - but over £30 cheaper.

The budget supermarket's Lacura brand has become the go-to destination for all things beauty in recent years, thanks to its wide range of products that are similar to pricier brands.

And now the discounter is expanding its award-winning range with a variety of beauty must-haves from Thursday, May 18 - and it includes the £5 the hydrating Vitabase Eye Primer. Formulated with Vitamin B, Shea Butter and Hyaluronate, this eye primer helps to rejuvinate and prime the eye area for smooth makeup application.

Its fast-absorbing formula also boosts hydration to reduce the appearance of fine lines, wrinkles, and dryness.

Priced at just £4.99 for a 15ml tub, beauty fans can find themselves saving a whopping 90 per cent compared to a similar product from luxury brand Bobbi Brown.

The pricier brand's Vitamin Eye Base, also a 15ml tub, would actually set you back £38 from both Bobbi Brown and Boots, meaning Aldi shoppers are saving £32.01 for the same-size product that delivers the 'same results'.

The Vitabase Eye Primer is 90 percent cheaper than a similar product from Bobbi Brown (Aldi)

It's not the only Bobbi Brown 'dupe' that is set to drop in-stores next week, as the viral Lacura Vitabase Primer, also £4.99, will be returning following its sell-out success last year.

Said to be a 'dupe' for the iconic £48.50 Bobbi Brown Vitamin Face Base, the supermarket's primer is said to provide the skin with an instantly smooth, plump, and hydrated cover.

The return of the Vitamin Face Base will come as welcome news to fans who have left it glowing five-star reviews online, with one exclaiming: "Amazing BB Dupe!! Lovely feel lovely smell, great base for make up, never discontinue Aldi."

Also joining the designer 'dupes' next week are a range of fan-favourites, such as the CC Glowing Serum, Hyaluronic Acid Foundation, Vitamin C Brightening Concealer and Collagen Lip Oil.

What Lacura beauty products will drop in-stores on May 18?

The £4.99 Vitabase Moisturising Primer is also set to drop in-stores next week (Aldi)
  • Vitabase Eye Primer - £4.99

  • Vitabase Face Primer - £4.99

  • Lacura Collagen Lip Oil - £3.49

  • Lacura CC Glowing Serum - £4.99

  • Lacura Hyaluronic Acid Foundation - £4.99

  • Lacura Brightening Concealer - £3.99

Aldi's range of Lacura beauty products will drop in-stores from Thursday, May 18. Remember, once they are gone, they are gone - so you might want to be quick.

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