Supermarket giant Aldi has been beaten to the top spot for the 'UK's favourite supermarket' by another retailer, and it's not Lidl.
Despite being a top contender, Aldi just missed out on being named Which? UK's Best Supermarket by another popular retailer.
In its annual survey, Which? asked 3,057 members of the public online in October, and 1,304 reported their online grocery shopping experience.
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M&S received a customer score of 78 per cent in the annual Which? survey, receiving five stars for store appearance, customer service and the quality of its own-brand and fresh products. In comparison, Aldi received a 77 per cent customer score.
However, Aldi was the only supermarket to get a full five stars for value for money, being described as “cheap and cheerful”, despite "long queues" which perhaps resulted in the loss of the one percentage point that saw them beat.
M&S chief operating officer and food managing director Stuart Machin said: “As M&S Food modernises to become a bigger, better, fresher food business and expand our appeal to enable more customers to shop bigger baskets, this is a welcome endorsement.”
Which? magazine editor Harry Rose said: “Shoppers have chosen M&S as their favourite supermarket for a great in-store shopping experience and quality products. But with the cost of living continuing to rise, many people are looking for quality at the cheapest possible price, and this is reflected by a strong showing in our research for some of the least expensive supermarkets.”
Waitrose came in third place with a score of 75 per cent however as expected, did not get rated highly for their value for money, says Bristol Live.
The ‘big four’ supermarkets didn't come far behind with Tesco receiving 70 per cent, whilst Sainsbury's earned 68 per cent, Asda 67 per cent and Morrisons 67 per cent. And, for the second year running, Co-op was voted the worst in-store supermarket, with a customer score of only 61 per cent.
