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The Independent UK
The Independent UK
National
Jon Stone

Advertising regulator bans seven misleading government newspaper ads

PA

The UK’s advertising regulator has banned seven government newspaper adverts because of their misleading appearance.

The Advertising Standards Authority (ASA) said the so-called “advertorials”, which appeared in local newspaper in March, were not obviously identifiable as ads.

Advertorials are commercial advertisements which are presented as articles. Under rules, it must be obvious that such articles are paid for and not normal editorial content.

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