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Fashion Times
Fashion Times
Lifestyle
Morgan Schimminger

Zendaya Enjoys the Swiss Alps for the Brand New On Fall 2024 Advertising Campaign

Zendaya in On's Fall 2024 campaign. (Credit: Courtesy of On)

Based on her impeccable on- and off-duty wardrobes, you may assume that Zendaya is a risk-taker. Someone always willing to try new things. Well, that may be true when it comes to fashion, but not so much when it comes to real life. She admits that she "used to be really bad at trying new things," but she's trying to break that cycle by experiencing everything from tennis to the trapeze to tobogganing in the Swiss Alps.

On's brand partner recently traveled to the Swiss Alps for its Fall 2024 advertising campaign. It's her first trip to the region so naturally Zendaya wanted to take in everything it has to offer. Fortunately, she takes us along for the ride. She's also sharing her movement rituals, which involve getting outside either to grab a cup of coffee or to walk her dog. Sometimes both.

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A post shared by On (@on)

Check out On's full Fall 2024 campaign, including several videos, on the brand's website. While you're there, go ahead and pick up a few pieces from the new collection.

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