High-street brand Zara has been mocked by confused shoppers for having its models strike bizarre poses.
The fashion giant is the go-to for the latest trends, but even its most loyal customers were left giggling its unusual photo shoot methods.
Shoppers on Twitter spotted Zara's latest hilarious gaffe, which shows a model wearing a blazer over her head in a very awkward position.
One customer even joked that she looked like she was "walking home from school in the rain".
The tweet has racked up almost 82,000 likes as one person commented that Zara always did the "weirdest photo shoots".
One bemused shopper joked: "Clearly the forgot my umbrella let me use my jacket look".
Another Twitter user wrote: "The fact that they’re not even advertising the suit jacket kills me. You can barely see the top underneath."
Meanwhile, one customer commented: "OMG ahah us walking back from school when it rains aw."
It wasn't long before fellow shoppers pointed out that this isn't an isolated incident, sharing bizarre poses they had spotted on Zara's website.
One wrote: "I saw one yesterday of a model holding a chicken and then a duck."
A shopper commented: "I swear the best one was the model wearing the coat backwards. How am I supposed to know if it will look nice!?"
Elsewhere one person tweeted: "Zara has the weirdest photoshoots. The models look possessed, almost like a comedic horror movie."