Alphabet said Tuesday that its YouTube division generated $8.66 billion in second-quarter advertising revenue, up 13% over the $7.66 billion it made in the second quarter of 2023.
YouTube, however, fell short of equity analysts' forecasts of around $8.93 billion in quarterly revenue.
The growth rate was also off Q1's torrid 21% expansion to $8.1 billion.
Just in domestic connected TV consumption alone, YouTube controlled nearly 10% of all viewing in June, second only to Disney's combined platforms, according to Nielsen's latest "Media Distributor Gauge."
Meanwhile, Alphabet beat analyst expectations overall, reporting Q2 revenue of $84.74 billion (up 13.6%).
