Grimsby’s Young’s Seafood has expanded its premium Gastro range with the launch of two new dishes with retailer Iceland.
The UK market leader is seeing significant growth in its ‘restaurant quality’ category, with sales up almost 21 per cent in the past year. Gastro alone now accounts for £78.1 million of the Ross House-headquartered firm’s revenues.
The new Gastro Tempura Battered Roast Garlic and Herb Sole Fillets and the Gastro Signature Breaded Sweet Chilli Fish Fillets will launch into Iceland this month and have been designed to appeal to consumers seeking affordable, tasty dishes they can enjoy at home while retaining the feel-good factor of eating out.
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Julian Fletcher, marketing director at Young’s Seafood, said: “Whilst we are seeing shoppers moving spend from out of home to in home due to the cost of living, many consumers still want to retain the feel-good factor of eating out. Premium frozen fish is perfectly placed to cater for these needs, and we’re seeing this trend reflected in the growth of our Gastro brand, which has welcomed 500,000 new shoppers over the past year as they seek out delicious, new fish options that can add excitement to mid-week dinners and weekend meal occasions alike.
“Young’s Gastro has been the number one brand in premium frozen fish for over 10 years and the introduction continues our commitment to offer tasty, premium fish options that can satisfy consumer’s cravings for restaurant quality dishes at home.”
Following the successful introduction of sole into the Gastro range with its Sicilian Lemon Pepper Sole Fillets last year, there are high hopes for the second addition.
Described as introducing a new and distinctive flavour profile and served in a light and crisp Tempura-style batter, the fillets offer an alternative to traditional cod and haddock.
Also in the freezer will be the Signature Breaded Sweet Chilli Fish Fillets, pitched as perfect being accompanied by a crunchy Asian salad or noodles. Serving two, both have a recommended retail price of £4.50.
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