Drinkers can now customise their cans as craft beer fans will be able to log onto the BrewDog website and add their own flare to cans of Punk IPA by including their own text and images. The new service will be the first of its kind by a craft brewery.
To help gift-givers on their way to designing the perfect, personal can, BrewDog has created three customisable templates, including one to wish a Hoppy Birthday and one for congratulating whatever myriad of successes life might throw a loved one's way. BrewDog’s Punk IPA will be the first variety in BrewDog’s beer range that fans can get personalised.
Each custom gift box of personalised cans comes with its own harmony glass. Lauren Carrol, Director of Brand & Marketing at BrewDog, said: ”At BrewDog, we think the ultimate gift to give is the first sip of an ice cold beer. But, we’re not ones to rest on our laurels, so now our fellow Punks will have the opportunity to make our beer distinctly their own! I personally can’t wait to crack-open a can with ‘Lauren’ written all over it!”
Personalised Punk IPA will be available in a box of 6 x 330ml cans including 1 x harmony glass via https://www.brewdog.com/uk/custom-cans and will retail for RRP £26.95.
