Yes Logo: 40 years of Michael Peters

Michael Peters created Alphabetica as his graduating thesis at Yale. This project was inspired by his discussion with the Gesell Institute of Child Development at Yale, and its fun and clever design hinted at a bright future Photograph: PR

The idea was to create a playful modular set of letters that would demystify the difference between lower and upper case, and allow children to creatively discover the alphabet and abstract patterns Photograph: PR

The impact that the redesign had on the J Cloth brand is now legend. The company needed little persuasion to create a new look for their product that was both bold and iconic. The design has hardly changed in 20 years since its creation Photograph: PR

Batchelors Food needed to reflect the quality of its products and the now familiar illustrations of their ingredients on the rim of soup bowls was the answer Photograph: PR

Taylors of Harrowgate commissioned Michael Peters and Partners to design the packaging for a range of quality teas and coffees. This timeless piece of marketing is still around today after 25 years Photograph: PR

Although the pressure to produce these advertisements was huge, Peters worked with great copywriters to create big ideas for CBS's special programmes. This image was turned around from briefing to delivery in 24 hours Photograph: PR

Michael Adams, owner of Adams Childrenswear, gave Peters and his team a designer's dream challenge – he wanted to create a 'haven' for parents and their children. The idea was to create a wonderland for children to explore. The graphics on shop bags were designed to reflect the unique energy of the retailer Photograph: PR

The interiors were bright and colourful with a large abacus for children to climb and play on, and life-size rulers to measure themselves against Photograph: PR

The bold store exterior displayed the stove-enamelled 'layered' Adams logo Photograph: PR

The Last Angry Man and George Rose Entertains were both aired on CBS's Channel 2 in 1965. Peters designed the publicity for these showcase events through print advertisements, posters and special promotions Photograph: PR

In 1985 the Michael Peters Group moved to a large warehouse in west London that was rebuilt to create three open-plan floors. Peters commissioned 57 international designers to create signs for various rooms throughout the building Photograph: PR

Alan Fletcher created the playful sign for reception in the new building Photograph: PR

Other designers commissioned by Peters to create the door signs included Henry Wolf, Mervyn Kurlansky and David Hillman. The building became a homage to a great body of international designers Photograph: PR