Sabato De Sarno's Gucci is totally different from Alessandro Michele's version of the Italian fashion house. First and foremost, the collections are far less cluttered. Actually, they're pretty streamlined. See the label's Spring 2025 collection, which is now the subject of Gucci's Where Light Finds Us campaign.
The focus is definitely on the accessories, including the brand's Bamboo bags. Yara Shahidi rocks a colorful satin scarf, strappy pumps, striped kicks and a prominent double G belt in the set of ads photographed and directed by Xavier Dolan. George MacKay also appears in the campaign with the light (and the clothing) illuminating an encounter between the actor and the actress.
Check out more from the Gucci Spring 2025 campaign on the brand's Instagram.
