Wrexham AFC will change the name of their stadium after striking a new sponsorship deal with US drinks company SToK Cold Brew Coffee.
The deal means the Racecourse Ground, which is the world's oldest international football stadium, will be known as SToK Racecourse, or SToK Cae Ras, from July 1.
Notably, the company's cold brew products are not currently available to buy in the UK, serving as further proof of the pull of the US market which has been attached to Wrexham since their Hollywood owners Rob McElhenney and Ryan Reynolds took the reins and the TV series, Welcome to Wrexham, was aired on Disney+.
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The drinks company, which is pronounced 'Stoke', is owned by Danone North America and produces cold coffee products.
The club's most recent name change came when it was known as The Glyndwr University Racecourse Stadium, during a time when the university owned the ground between 2011 and 2022.
Club co-chairmen Ryan Reynolds and Rob McElhenney said: "We wanted a stadium sponsor that captured the vitality and energy of Wrexham Association Football Club while also, like Welsh, being a bit of a learning experience to say. STōK Cold Brew Coffee fit the bill perfectly. We’re incredibly excited and a little over-caffeinated."
Brittney Polka, vice president of ready-to-drink beverages at Danone North America, said: "Some may wonder why a US-based cold brew brand would sponsor a tea-drinking Welsh football team - the answer: STōK is all about bold moves. We were captivated by the story of Wrexham - the team, the fans, and the community - and we’re honoured to be welcomed into the Wrexham family. We’ll be cheering on the Red Dragons and raising our cold brews from afar."
Humphrey Ker, executive director of Wrexham AFC said: "We are delighted to welcome STōK to the Wrexham family. Having secured the support of the club advisory board and understanding that the majority of fans were happy for the stadium to be sponsored, we were delighted to partner with one of the fastest-growing cold brew coffee brands in the US, as their ambitions and upward trajectory matches our own."
It comes a day after Reynolds' wife Blake Lively's company Betty Buzz, which offers a range of sparkling non-alcoholic mixers, was unveiled as the sponsor of the club's new training kit for their men's and women's sides.
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