Florida may be famed for its weather and its beaches, but this one specific town is notorious for something much darker.
New Smyrna Beach on the US state's east coast records an average of nine shark attacks a year, based on a five-year average.
Unofficially dubbed the world's 'shark attack capital', another man was this week hospitalised with injuries after surfing close to the beach's jetty.
The 28-year-old was bitten on his left foot after falling off his board on Sunday morning. Thankfully his injuries weren't life threatening.
According to experts in shark behaviour, the area has a particularly high population of baitfish due to a nearby tidal current, which in turn brings about more sharks.
And while humans are statistically more likely to die falling out of bed than become shark fodder, attacks from the toothy creatures are thought to be 10 times more a likely occurrence at New Smyrna than anywhere else in the world.
And the number is creeping up. Last year, 17 attacks were reported - almost double the average.
In March this year, one black tip shark went for a man's knee as he was fishing in waist-deep water at the beach.
One 16-year-old was also bitten while surfing around the beach in September last year, in an attack which left him needing nine stitches.
Doyle Nielson had a chunk torn from his arm while riding the coast's famous waves, with the harrowing moment caught on camera by nearby photographer Sam Scribner, who was stationed on the beach.
The teen later said he had thought the hit had been another surfer's board crashing directly into him, and didn't realise the true magnitude of what had happened until people began screaming at him to get out of the water.
Posting the clip on Instagram, Sam wrote: 'I certainly don’t want to villainize sharks, this is something that’s all too common in the waters around New Smyrna Beach.
'We are in their territory and sometimes those little (thankfully he was little) guys like to enact the stand your ground law. (No glocks, just teeth),' he added.
According to the International Shark Attack File (ISAF), attacks in Volusia County where New Smyrna Beach is located occur more frequently than anywhere else in the world, however are not usually the most severe.
Gavin Naylor, ISAF's manager, said the creatures can become provoked when swimmers or surfers splash their hands and kick their feet.
Great Whites in particular are drawn to the scent of blood, which they can detect from up to a quarter of a mile away, and humans should never enter infested waters with fresh wounds.
Despite sharks having traditionally been vilified over the years with the cult success of Stephen Spielberg's 1975 thriller Jaws, attacks from the sea creatures are extremely rare.
According to the Florida Museum, there were an estimate 130 bite attacks worldwide last year, just over half of which (73) were reportedly unprovoked.
In February this year, British diving instructor Simon Nellist died from injuries caused by a shark at Australia's Little Bay, near Sydney. The 35-year-old was reportedly the first person to be killed by sharks in Sydney in 60 years.
