There were queues and fights when Kevin the Carrot and his family went on sale at branches of Aldi across the country last week.
And after the merchandise tied into Aldi's Christmas campaign sold out the toys were surfacing on eBay for hundreds of pounds.
But one woman has a particular item from the carrot range which could be unique - and more valuable than any other, reports MEN.
The baby carrot in the family bought by Michell Denny has an upside down face.
Stranger Things have happened.
Michelle said: "I bought the Christmas tree decoration pack of Chantenay, Jasper and Baby carrot, but my baby carrot has a upside down smile."
Michelle said she has looked and asked online but can't find another one like it.
She said: "I've looked through eBay and lots of other places and can't find another one."
The toy was bought in the Fallowfield Aldi and Michelle is now hoping to find out if anybody else has found a carrot with the same design.
The MEN has approached Aldi for comment.
