A mum-of-three quit her job as a pharmacy technician after 15 years to launch her own gymwear business that's loved by celebrities.
Jazmin Elizabeth, from Wirral, originally switched up her career by launching a meal prep and healthy restaurant business in 2017 named Healthy Box. The venue, based on Stanley Road in Bootle, was created with her partner with the aim of serving up nutritious food that doesn't compromise on flavour.
But it was her passion for fashion and exercise that inspired her to launch the eponymous brand she'd become so well known for. Jazmin, 34, said: "I couldn't find any gymwear that I would wear, most were drab and boring. I always love to dress up and wanted gymwear to reflect that with added support to enhance my curves but be comfortable and of the best quality.
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"I put together some ideas and started off by getting samples created of our signature scrunch bum leggings and matching sports bras were born. We've created a full revolutionary collection from our Booty Boost, our best selling collection that lifts and sculpts your booty giving anyone the perfect peach, to the three-piece shape enhancing Luxe Collection, and our newest; our rule breaking Glam Collection that we really believe can be worn anywhere - even with heels."
She continued: "I've created gymwear that I love personally and that I wear myself every single day. Our signature scrunch bum sets are so popular that we now have 11 signature sets in a variety of colours, with sizes from eight to 16."
As well as gymwear, Jazmin has launched gym accessories including a shaker bottle, duffle bag and gym gloves which are all available to order on Amazon, which was a proud moment for Jazmin and her brand. Since creating the brand, Jazmin has utilised the power of social media and has connected with influencers and celebrities who've all proudly worn her range.
Stars including TOWIE's Yazmin Oukhellou, Love Island's Hannah Elizabeth, model Danielle Lloyd, Celebs Go Dating stars Nikita Jasmine and Charlotte Dawson, Ex on The Beach's Rebecca Edwards and Geordie Shore's Zahida Allen are fans of the brand. Jazmin has even formed friendships with a range of celebrities who have come together through Instagram.
Jazmin Elizabeth is available to purchase via her website here.
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